Tag: pricing

B2B Journey Toward Frictionless Selling

  • November 10, 2020
  • Jamie Kreppein
I have played in several markets throughout my years in high tech and one thing always top of mind is how to make the selling process...

The Hidden Cost of Pricing Errors

  • September 30, 2020
  • Mike Slavin
“We should not look back unless it is to derive useful lessons from past errors, and for the purpose of profiting by dearly-bought experience.” – George...

10 Ways CEOs Can Get Started with Pricing

  • September 28, 2020
  • Stephan Liozu
Over the past few months, I have conducted several research projects to gauge the progress of strategic pricing in large firms. As a profession, we have...
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