Tag: pricing

Selecting a Suitable Pricing Baseline

  • July 25, 2019
  • Kalle Aerikkala
My previous post, The Hidden Costs of Cost-Plus Pricing explains that while cost-plus pricing certainly has its place, there are also several downsides to the approach....

The Hidden Costs of Cost-Plus Pricing

  • July 18, 2019
  • Kalle Aerikkala
In his article “When Cost-Plus Pricing is a Good Idea” Utpal Dholakia, Professor of Marketing at Rice University’s Jesse H. Jones Graduate School of Business, makes...

How Digitalization Impacts Pricing

  • June 19, 2019
  • Stephan Liozu
As I outlined in previous posts, everything is going digital and there are certain steps you can take to get your organization ready for transformation. But...

Roadmap for Fast Profit Growth

  • May 30, 2019
  • Mitch Lee
Today, a growing number of companies are focusing on pricing processes and capabilities to improve profitability. They understand that because customers’ perceptions of...
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