Improving Sales Effectiveness in a Downturn, Part 2: Building Pricing Discipline Pricing discipline and pricing guidance frameworks are what help smart enterprises continue to drive value during disruptions. Read More
How AI Will Transform Commercial Pricing What are the realities of artificial intelligence in commercial pricing? Read More
Improving Sales Effectiveness in a Downturn, Part 1: The Art of Negotiation Negotiation practices can help an enterprise maintain sales effectiveness during disruption. Read More
Digital Pricing Transformation & the Pursuit of B2B Pricing Excellence We comment on McKinsey's observations about the need for new pricing tools and approaches. Read More
How COVID-19 Relates to Price Setting & Price Getting The parallels for healthcare and pricing professionals are striking. Read More
Why Commercial Transformation is Imperative in 2021 It's crucial for companies that want to survive, let alone thrive. Read More