Vendavo’s Product Roadmap Approach

Our approach to building our products is centered on our customers.

Kamal Sabnani

Principal Product Manager

Saravanan Krishnakumar

VP, Rebate and Channel Management

Your Voice Impacts Our Roadmap

We are constantly listening to gather direct, indirect, and inferred data and input from our customers about product enhancements.

Our Approach to Roadmap Planning

  • 1. Collect Data and Input

    This step is all about the Voice of the Customer. We listen to and collect direct, inferred, and indirect data.

  • 2. Process Data and Input

    After gaining insights to the Voice of the Customer, we determine where the data belongs, what it means, and what the value of it is.

  • 3. Research and Prioritize Insights

    Next, we iteratively research and prioritize insights. We’ll conduct surveys, interviews, and even do ride-along’s as part of this prioritization.

  • 4. Test and Validate

    Of course, any kind of product innovation requires test and validation.

  • 5. Communicate

    Finally, we work to consistently update our customers about all the great features and enhancements available in the Vendavo product suite.