Pricing and Selling Solutions for

Wholesale Distribution

Ever-changing market conditions, supply chain disruptions, channel diversification, and cost fluctuations demand business agility in wholesale distribution.

Modernize and digitize your pricing and selling processes with Vendavo to improve profitability, grow revenue, and maintain your position as a top distributor in the industry.

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Wholesale Distributor Delivers Accurate Pricing at a National Scale

ABC Supply, a large wholesale distributor of roofing supplies and building products, delivers accurate and competitive pricing to contractors across America with the help of Vendavo.

Read The ABC Supply Story
Play

83%

of B2B buyers prefer using ecommerce
for ordering and payment.

Gartner

77%

YoY increase in shipping costs from 2022 to 2023 as global disruption continues to impact supply.

Deloitte

47 million

US workers quit their jobs during the great resignation, with wholesale distribution among the most impacted industries.

U.S. Chamber of Commerce

87%

of supply chain experts plan to invest in the resiliency of their supply chain by 2023

Gartner

Digitization fundamentally changes how your business operates

We are deeply committed to understanding the complexities of the food & beverage industry so we can build stronger pricing, rebate, and selling solutions. For more than two decades, we’ve served leading manufacturers and distributors. We’ve built upon our experience to improve our products and our processes.

Food and beverage companies face multiple levels of complexity – pricing thousands of SKUs, keeping up with competitive prices, and governmental regulations – to name few. You need to find ways to control pricing, manage distributor and consumer incentives, and optimize upsell and cross-sell opportunities.

Vendavo empowers you to unify your pricing processes, quote better and faster, analyze your pricing data, and drive higher margins despite any disruption or changing market conditions.

Leading Solutions for Common Industry Challenges

Challenges

  • Lack of advanced commercial pricing models to capture customer willingness to pay
  • Limited profit optimization
  • Lack of understanding of perceived customer segment value
  • Commercial processes are not efficient for getting optimized, winning prices in front of customers
  • Increasing margin pressure
  • Managing pricing across complex contractual arrangements is cumbersome

Vendavo Solutions

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Challenges

  • Growing competition with ecommerce and Amazon business disruption
  • Meeting new customer expectations for seamless B2B buying experiences
  • Slow time to quote
  • Increasing pricing pressure and commoditization

Vendavo Solutions

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Challenges

  • Keeping pace with technology advancements
  • Building relationships directly with customers
  • Lack of value chain digitalization
  • Limited profitability and performance visibility across the organization
  • Competing for market share with new and disruptive entrants
  • Meeting the demands of a changing customer base
  • Delivering a consistent and quality customer experience
  • Managing the increasing complexity of the supply chain
  • Limited visibility into profitability and performance

Vendavo Solutions

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When you look at a five year horizon, that’s too long to wait to improve value. There’s a lot that can happen in five years. We solved a piece of the puzzle using optimization.

Reid Garrett

VP of Merchandising

Mike Kaechele

The experience working with Vendavo has been very strong. They have a great technology foundation that scales very well for our customers and for our needs. Vendavo has allowed us to give our customers accurate pricing at a national scale.

Mike Kaechele

Director of Business Solutions

Managing change is just as important as the software and the people involved in achieving the results.

Andrew Gilchrist

Product Director

We were able to accelerate our business case and pay back the investment in the first 3 months after initial go-live.

Justin Eisenhart

VP of Finance

Latest Vendavo Resources for Wholesale Distribution

Wholesale Distribution Brief

Discover key strategies for maximizing profitability in wholesale distribution

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RevOps for Wholesale Distributors

Align your sales, marketing, and product teams, embrace unified goals, and harness the power of data, processes, and technology.

Read More >

5 Ways to Manage Discounts in B2B Distribution

How is discounting analogous to a Damien Hirst painting? Darius Fekete explains.

Read More >

3 Ways Distributors Take Back Price Control

In the modern digital economy, customer expectations have begun a pivotal shift to mimic B2C buying experiences when conducting business…

Read More >

Ready to Unlock Growth, Revenue and
Profitability in Your Business?

Our wholesale distribution experts are eager to guide you through our discovery process and get you started.

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