Pricing and Selling Solutions for Wholesale Distribution

Ever-changing market conditions, supply chain disruptions, channel diversification, and cost fluctuations demand business agility in wholesale distribution.

Modernize and digitize your pricing and selling processes with Vendavo to improve profitability, grow revenue, and maintain your position as a top distributor in the industry.

Wholesale Distributor Delivers Accurate Pricing at a National Scale

ABC Supply, a large wholesale distributor of roofing supplies and building products, delivers accurate and competitive pricing to contractors across America with the help of Vendavo.


of B2B buyers prefer using ecommerce for ordering and payment.


YoY increase in shipping costs from 2022 to 2023 as global disruption continues to impact supply.

47 million

US workers quit their jobs during the great resignation, with wholesale distribution among the most impacted industries.


of supply chain experts plan to invest in the resiliency of their supply chain by 2023

Leading Solutions for Common Industry Challenges


  • Lack of advanced commercial pricing models to capture customer willingness to pay
  • Limited profit optimization
  • Lack of understanding of perceived customer segment value
  • Increasing margin pressure
  • Managing pricing across complex contractual arrangements is cumbersome


  • Growing competition with ecommerce and Amazon business disruption
  • Meeting new customer expectations for seamless B2B buying experiences
  • Limited digital commerce capabilities
  • Slow time to quote
  • Increasing pricing pressure and commoditization


  • Keeping pace with technology advancements
  • Building relationships directly with customers
  • Lack of value chain digitalization
  • Competing for market share with new and disruptive entrants
  • Meeting the demands of a changing customer base
  • Delivering a consistent and quality customer experience
  • Managing the increasing complexity of the supply chain
  • Limited visibility into profitability and performance

Don’t Take Our Word For It