Wholesale Distribution

Provide a frictionless buying experience with the right insights to deliver enhanced quote turnaround times and personalized offers.

Business Criticality

Distributors are constantly battling cost fluctuations, new market entrants, channel diversification, and changing customer expectations.

Now, as B2B buyers shop through digital distributors like Amazon, they expect digitally enabled services such as custom reporting, omnichannel ordering, and full visibility into a distributors’ product inventory. By digitally transforming the commercial process, you can be proactive in delivering a superior customer experience that also matches your profit and revenue goals.

Price Segmentation

Vendavo is the market leader in working with Wholesale Distributors to modernize their quote-to cash processes and accelerate digital commerce capabilities that deliver a superior customer experience with greater profitability.


Price Lift


of Realized Benefit

How Does Vendavo Unlock Growth + Profitability?

Digital B2B Commerce

Enable effective eCommere for your wholesale business.

Analyze every data point to build up a picture of current offerings performance to drive action that improves customer- and product specific-pricing. Make it easy for customers and sellers to configure valid complex product offerings, and submit for quotes at the speed of digital commerce.


of Manufacturers & Wholesalers

that do not now have an ecommerce website plan to launch one in 2 years

Powerful Pricing Guidance

Predictably drive higher margins.

Control price execution amid changes in market conditions. Your sales representatives need the ability to defend pricing, and want to feel confident about the prices their customers are willing to accept.


of Companies

have invested in artificial intelligence in an effort to get ahead of the competition

Real-time Dynamic Pricing

Stay ahead of pricing pressures and price at the speed of the market.

Dynamically price based on updated market and cost data, then automate mass price changes across your products and customer agreements.


of Customers

expect to make more of their purchases from distributors via online means

Industry Challenges & Vendavo Outcomes


  • Lack of advanced commercial pricing models to capture customer willingness to pay
  • Limited profit optimization
  • Lack of understanding of perceived customer segment value
  • Increasing margin pressure
  • Managing pricing across complex contractual arrangements is cumbersome


  • Automated Intelligent Pricing
  • Price Optimization
  • Dynamic Pricing
  • Centralized Price Management
  • Market Data Management
  • Transfer Price Management
  • List Price Management
  • Pricing Guidance
  • Pricing Analytics
  • Incentive Management
Learn More


  • Growing competition with ecommerce and Amazon Business disruption
  • Meeting new customer expectations
  • Limited digital commerce capabilities
  • Slow time to quote
  • Increasing pricing pressure and commoditization


  • Improved Win Rates
  • Fast Accurate Quotation
  • B2B Ecommerce
  • Product Availability
  • Guided Selling
  • Deal Profitability
  • Price Agreements
  • Product/Offering Configuration
  • Automated Proposal Generation
Learn More


  • Suppliers are aiming to build relationships directly with customers
  • Lack of value chain digitalization
  • Supply and demand disruptions
  • Limited use of artificial intelligence
  • Limited visibility into profitability and performance
  • Sales teams struggle to close deals


  • Artificial Intelligence
  • ERP and CRM Integration
  • Margin Optimization
  • Deal Negotiation Insights
  • Price Volume Mix Analysis
  • Advanced Segmentation Modeling
  • Predictive Business Alerts
  • Configurable Dashboards
  • Advanced Commercial Visualization
Learn More

[Thinking five years out] honestly when you give a five-year horizon…there’s a lot that can happen in five years, but…we solved a piece of the puzzle using optimization.

Reid Garrett
VP of Merchandising

Trending Resources for Wholesale Distributors