Make your strategy a competitive advantage by enhancing customer service while accelerating revenue and profitability.

Business Criticality

As the economy grows digital, customer expectations shift toward online transactions, with immediacy of delivery at the forefront of their decisions.

Digital commerce and increased demand for aftermarket parts and services is spurring new growth and revenue opportunities for a wide range of businesses operating in the automotive industry. Data-driven insights should be feeding every deal so you’re no longer blindly approving quotes at sub-par margins.

Vendavo is the market leader in working with Automotive companies to modernize their quote-to-cash processes and deliver a superior customer experience while optimizing profitability.

How Does Vendavo Unlock Growth + Profitability?

Product Configuration and Quoting

Enable Ecommerce for your Automotive business.

Analyze every data point to build up a picture of current offerings performance to drive action that improves customer and product specific-pricing.

Make it easy for customers and sellers to configure valid complex product offerings and submit for quotes at the speed of digital commerce.


Auto parts ecommerce share

by the year 2023

Price Setting

Product Configuration and Quoting

Create dynamic pricing models that are constantly updated to reflect current supply and demand, product lifecycle, and market dynamics of automotive and aftermarket parts. Quickly simulate pricing strategies then set prices and promotion programs based on statistical segmentation across customer types, product type, and more. Capture market share by leveraging value in every moment.


the growth expected by equipment makers

in their offering of outcome-based or guaranteed pricing contracts by 2024

Profit Identification​

Amend policies and adopt new initiatives to mature your value capture

Identify and eliminate margin leakage across the entire range of Automotive and Aftermarket parts. Identify the spectrum of margin leakage across the waterfall to highlight areas for action.


increase in the average period of ownership

for both new and used vehicles over the last ten years

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Customer Success Story

Strategically Integrating Pricing with the Customer Lifecycle

Jim Azzouz, Manager of Global Revenue Management

Industry Challenges & Vendavo Outcomes


  • Dynamic changes in automotive market require dynamic pricing capabilities
  • Limited measures for profitability visibility across the automotive value chain
  • Your commercial processes struggle with getting the optimized, winning price in front of the customer quickly
  • Volatility of supplier costs, volumes being sold, and costs of goods sold obscure how well your pricing and profitability strategies are performing


  • Automated Intelligent Pricing
  • Price Optimization
  • Dynamic Pricing
  • Centralized Price Management
  • Market Data Management
  • Transfer Price Management
  • List Price Management
  • Pricing Guidance
  • Pricing Analytics
  • Incentive Management
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  • Vehicle ownership duration is increasing and fewer new cars are being purchased
  • Parts and services are increasingly being sold online
  • Lack of relevant customer context for deal negotiation
  • Lack of single integrated view of the customer


  • Improved Win Rates
  • Fast Accurate Quotation
  • B2B Ecommerce
  • Product Availability
  • Guided Selling
  • Deal Profitability
  • Price Agreements
  • Product/Offering Configuration
    Automated Proposal Generation
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  • The automotive marketplace is changing, and the aftermarket world is going online
  • Limited understanding of how to appropriately treat customers to match value offered to customer willingness to pay
  • Limited ability to adjust to or meet changes in the market
  • Sales teams are struggling with executing deals appropriately to acquire and retain customers
  • Lack of integrated eCommerce and direct sales commercial processes


  • Artificial Intelligence
  • ERP and CRM Integration
  • Margin Optimization
  • Deal Negotiation Insights
  • Price Volume Mix Analysis
  • Advanced Segmentation Modeling
  • Predictive Business Alerts
  • Configurable Dashboards
  • Advanced Commercial Visualization
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[What I like best is the] ability to have an integrated view of my business in real time to make more effective business decisions.

Armeka Sullivan
Revenue Management Project Manager

Trending Resources for Automotive