Pricing and Selling Solutions for Heavy Equipment

Heavy equipment manufacturers face the challenge of balancing the costs of raw materials, production, and even sales with the commercial goals of steady growth and increasing profitability.

Vendavo enables B2B manufacturers to streamline their pricing process while increasing efficiency and growing their top and bottom lines.


growth possible in long-term contract penetration by creating bundled offerings and developing new services

McKinsey & Company


of heavy construction equipment manufacturers are investing in digitalization projects



of heavy equipment manufacturers consider themselves to be digital leaders


Leading Solutions for Common Industry Challenges


  • Limited measures for profitability visibility across the value chain
  • Lack of innovative commercial pricing models
  • Limited spare parts profit optimization
  • Lack understanding of perceived customer segment value


  • Equipment ownership duration is extending, decreasing new equipment sales
  • Changing and increasing customer requirements
  • Increasing competitive price pressure
  • Limited capabilities for digital commerce and sales
  • Parts and services are increasingly being sold online
  • Lack of relevant customer context for deal negotiation
  • Lack of single integrated view of the customer


  • Growing trade and regulatory risk
  • Aftermarket spare parts business model evolution
  • Lack of commercial process automation
  • Limited use of data insights for business optimization
  • Sales teams are struggling with executing deals appropriately to acquire and retain customers
  • Lack of integrated Ecommerce and direct sales commercial processes
  • Ineffective use of artificial intelligence

Don’t Take Our Word For It