Pricing and Selling Solutions for Heavy Equipment
Heavy equipment manufacturers face the challenge of balancing the costs of raw materials, production, and even sales with the commercial goals of steady growth and increasing profitability.
Vendavo enables B2B manufacturers to streamline their pricing process while increasing efficiency and growing their top and bottom lines.
Improving Commercial Processes Creates Opportunities in a Challenging Market
As new technologies change the landscape of the heavy equipment industry, costs of raw materials rise, and regulations generate more complexity, heavy equipment manufacturers must ensure their pricing and selling processes are as efficient as possible to continue competing in a growing global marketplace.
How businesses respond to these problems will determine who succeeds and who is left behind. With Vendavo’s pricing and selling solutions, manufacturers gain a competitive edge through automation of manual efforts, shortening their sales cycle, and controlling their pricing at scale. Investing in an efficient commercial process today protects your business from tomorrow’s challenges.
30%
growth possible in long-term contract penetration by creating bundled offerings and developing new services
81%
of heavy construction equipment manufacturers are investing in digitalization projects
4%
of heavy equipment manufacturers consider themselves to be digital leaders
Leading Solutions for Common Industry Challenges
Challenges
- Limited measures for profitability visibility across the value chain
- Lack of innovative commercial pricing models
- Limited spare parts profit optimization
- Lack understanding of perceived customer segment value
Challenges
- Equipment ownership duration is extending, decreasing new equipment sales
- Changing and increasing customer requirements
- Increasing competitive price pressure
- Limited capabilities for digital commerce and sales
- Parts and services are increasingly being sold online
- Lack of relevant customer context for deal negotiation
- Lack of single integrated view of the customer
Challenges
- Growing trade and regulatory risk
- Aftermarket spare parts business model evolution
- Lack of commercial process automation
- Limited use of data insights for business optimization
- Sales teams are struggling with executing deals appropriately to acquire and retain customers
- Lack of integrated Ecommerce and direct sales commercial processes
- Ineffective use of artificial intelligence
Don’t Take Our Word For It
Vendavo is a game-changer for our whole company around the globe.
The Vendavo suite allows Dynapac to systematically monitor compliance to our pricing strategy, merge up-to-date data from different sources for faster and data-based decisions by analysing increasing amounts of data in shorter intervals for systematically identification of [deal] success and lost sales, and to set an optimal price level to optimize profitability.
