Chemical company commercial process modernization



Capture more margin as volatility and complexity become opportunities for dynamic price and profit enhancement.

Business Criticality

The industry is facing fundamental shifts in consumption and uses, which become increasingly complex along the value delivery chain.

Offering new product lines in synthetics and blends offer an opportunity for additional value capture. Chemical companies must strike a balance between demand decline for certain offerings and the increasing complexity of new product variations. By using proven commercial technology solutions, chemical firms can maintain and grow sustainable profit in the global rebound.

Vendavo is the market leader in working with Chemical companies to modernize their commercial processes in order to deliver a superior customer experience with greater profitability.




Average Margin Increase

How Does Vendavo Unlock Growth + Profitability?

B2B Digital Negotiations

Make every deal a profitable deal.

Through segmented customer profiles you can provide precise pricing for every customer experience including those made through self-service channels that include the give & gets needed for direct sales.


in Online Sales

projected for 2020

Real-time Dynamic Pricing

Stay ahead of pricing pressures by being able to price at the speed of the market.

Dynamically price based on updated market and cost data, then automate mass price changes across your products and customer agreements.


decrease in US Chemical Exports

due to retaliatory tariffs by China

Dealmaking Made Simple

Negotiate on deal terms that brings depth to agreements.

Streamline team collaboration on customer-specific price lists and contracts, then automate the approval process to bring simplicity to your customers.


of B2B Chemical Buyers

want to purchase online

Industry Challenges & Vendavo Outcomes


  • Historic cost-plus pricing does not reflect demand-based differentiations
  • Value created by the combination of products and related services is difficult to measure and translate to pricing guidance
  • Managing pricing across complex contractual arrangements is cumbersome
  • Proliferating regulatory requirements


  • Automated Intelligent Pricing
  • Price Optimization
  • Dynamic Pricing
  • Centralized Price Management
  • Market Data Management
  • Transfer Price Management
  • List Price Management
  • Pricing Guidance
  • Pricing Analytics
  • Incentive Management
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  • Complex commercial relationships between basic, intermediate, and specialty chemical market partners
  • Increasing transparency, price pressure, and volatility
  • Rapidly changing market expectations and regulatory environments


  • Improved Win Rates
  • Fast Accurate Quotation
  • B2B Ecommerce
  • Product Availability
  • Guided Selling
  • Deal Profitability
  • Price Agreements
  • Product/Offering Configuration
  • Automated Proposal Generation
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  • Preserve sustainable profitability for the business in the midst of unprecedented market turmoil
  • Right size for current demand
  • Regulatory and trade risk uncertainties
  • Supply and demand disruptions
  • Limited use of artificial intelligence for business process improvement


  • Artificial Intelligence
  • ERP and CRM Integration
  • Margin Optimization
  • Deal Negotiation Insights
  • Price Volume Mix Analysis
  • Advanced Segmentation Modeling
  • Predictive Business Alerts
  • Configurable Dashboards
  • Advanced Commercial Visualization
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We now have a data- and process-based approach to pricing. We’re using standard techniques globally, with very few errors. When we state a price, there’s a science behind the decision

Russ Hickman
Senior Systems Associate of Information Technology