Improving Sales Effectiveness, Part 3: Protecting Brand Values & Perceptions Even in B2B there's an emotional component to brand perceptions that can impact pricing and selling. Read More
Better Margins from Digital Pricing Transformation Businesses are pursuing digital pricing transformation support revenue and margin growth goals. Read More
CPQ and Touchless Buying, Part I: Selling Mechanisms Ben Blaney explains the selling mechanisms enterprises will use in the near future. Read More
Erasing Bias to Build Equity & Inclusion in Tech A practical exploration about eliminating gender bias in the tech industry. Read More
Advanced PVM Analysis Provides Simple, Actionable Insights for Pricers, Commercial Teams, and Sales Why is the granularity of in-depth PVM analysis so important? Read More
Improving Sales Effectiveness in a Downturn, Part 2: Building Pricing Discipline Pricing discipline and pricing guidance frameworks are what help smart enterprises continue to drive value during disruptions. Read More
How AI Will Transform Commercial Pricing What are the realities of artificial intelligence in commercial pricing? Read More
Improving Sales Effectiveness in a Downturn, Part 1: The Art of Negotiation Negotiation practices can help an enterprise maintain sales effectiveness during disruption. Read More
Digital Pricing Transformation & the Pursuit of B2B Pricing Excellence We comment on McKinsey's observations about the need for new pricing tools and approaches. Read More
