For more than 200 years, Molson Coors has been brewing the world’s most iconic and beloved beer brands like Coors Light, Miller Lite, Molson Canadian, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, and many more. While the company’s history is rooted in beer, today Molson Coors offers a modern beverage portfolio beyond beer including seltzers, energy drinks, whiskeys, canned cocktails, and more.
To bring their products to drinkers around the country, Molson Coors partners with a nationwide network of distributor partners. The pricing execution team collaborates with their distributor partners and revenue management directors to operationalize Molson Coors’ pricing strategy. Vendavo helps the team accurately and efficiently set, manage, and optimize their prices and related processes.