Molson Coors Taps into Vendavo for Streamlined Pricing Strategy

Discover how Molson Coors leverages Vendavo to accurately and efficiently set, manage, and optimize their global prices.

Highlighted Business Outcomes

Reduced Risk

Reduced risk of pricing errors and inconsistencies, leading to improved customer satisfaction and brand reputation 

Greater Trust

Greater trust, credibility, and collaboration between the pricing execution team and the wider organization 

Higher Efficiency

Improved pricing accuracy, efficiency, and agility to respond to changing market demands 

Bringing Everyone to the Table

For more than 200 years, Molson Coors has been brewing the world’s most iconic and beloved beer brands like Coors Light, Miller Lite, Molson Canadian, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, and many more. While the company’s history is rooted in beer, today Molson Coors offers a modern beverage portfolio beyond beer including seltzers, energy drinks, whiskeys, canned cocktails, and more. 

To bring their products to drinkers around the country, Molson Coors partners with a nationwide network of distributor partners. The pricing execution team collaborates with their distributor partners and revenue management directors to operationalize Molson Coors’ pricing strategy. Vendavo helps the team accurately and efficiently set, manage, and optimize their prices and related processes. 

Molson Coors - Everyone to the Table

We need to make sure that we have the right people, processes, and technology to price timely and accurately. Vendavo provides a great foundation to help us serve our customers.”

Beth Weinrich - Molson Coors

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Right People Process Tech Molson Coors

The Right People, Processes, and Technology to Handle Pricing Complexity

Molson Coors operates a complex business that makes pricing equally complex. The pricing execution team balances the intricacies of various regions and distributor partners with large amounts of pricing data and new taxes and regulations. 

Scalability and adaptability is extremely important in any technology that Molson Coors invests in, because, although its known for its iconic beer brands, the company is always evolving and expanding its portfolio of beverages. 

Molson Coors needed the right people, processes, and technology to standardize and modernize their pricing strategy.  

Vendavo centralized, modernized, and standardized our pricing processes.

AJ Miller Molson Coors

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The Right Price on the Invoice Gets the Beer Out the Door

Molson Coors implemented Vendavo to optimize their pricing strategy. The pricing execution team is in Vendavo every day setting and managing prices accurately and efficiently. Vendavo is configured to the Molson Coors model and all employees are trained to use the system to quickly make price changes based on market demands.  

Vendavo has helped Molson Coors achieve consistency and efficiency in their pricing strategy. Now, they can quickly and accurately price new products and stay competitive in the market.  

As a result, the pricing execution team has built a high level of trust within the organization and has become the go-to department for billing issues.  

Overall, Vendavo has helped Molson Coors manage an incredibly complex pricing process and has saved pricers countless hours of work. Molson Coors is always working to stay in front of changing consumer preferences as they continue to expand into different beverage types.  

Molson Coors Truck

Our business has evolved over time. Our roots are in beer, but we’ve expanded our portfolio to include many other beverage types. Vendavo has the adaptability needed to evolve right alongside our business.

AJ Miller Molson Coors

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About Molson Coors

Overview

For more than 200 years, Molson Coors has been brewing, marketing, and selling the world’s most iconic and beloved beer brands like Coors Light, Miller Lite, Molson Canadian, Blue Moon Belgian White, Leinenkugal’s Summer Shandy, and many more. While the company’s history is rooted in beer, today Molson Coors offers a modern beverage portfolio beyond beer including seltzers, wine coolers, energy drinks, and more. Molson Coors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.

Fast Facts

Website: www.molsoncoors.com

Industry: Beverages – Breweries

Headquarters: Chicago, IL

Employees: 17,700

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