Mastering B2B Pricing Strategies: Comprehensive Guide with Examples Pricing is the clearest way that companies communicate their value to the market and has the greatest impact on profit… Read More
Beyond the AI Buzz: How to Separate the Hype from Reality Artificial intelligence (AI) has taken center stage in various industries, promising groundbreaking advancements such as AI-generated content, images, video, and… Read More
An Introduction to Value Realization: Your Key to Commercial Excellence Every organization wants to be successful. But how they measure success can vary widely. In this article, by Darius Fekete,… Read More
The Ship and Debit Process Made Simple: Best Practices for Success Ship and Debit rebate programs help companies increase revenue, reduce standing inventory, and create long-lasting partnerships between Original Equipment Manufacturers… Read More
Trade Promotion Management: A Comprehensive Guide for Optimizing Sales Strategies In a world where every marketing dollar counts, mastering Trade Promotion Management (TPM) is critical. In this article by Saravanan… Read More
Organizational Growth Starts with Voice of the Customer Alex Hoff, Chief Product Officer at Vendavo, explores Voice of the Customer impact on growth and strategies. Read More
