High Tech

Continual price erosion, omnipresent competitive threats, and short product life cycles require state-of-the-art sales and pricing technology.

Business Criticality

High Tech companies need a quick path to maintain and regain margin across their aging product portfolio

Having automated market intelligence and operational agility that scales is critical when navigating the complexity across the value chain. By deploying self-service configuration, advanced analytics, and artificial intelligence, high tech firms can boost profitability across products, channels, and quotes for sustained value capture.

Vendavo is the market leader in working with High Tech companies to modernize their quote-to cash processes and deliver a superior customer experience while optimizing profitability.


Positive Financial Impact


basis point improvement on a $60B business

How Does Vendavo Unlock Growth + Profitability?

Digital B2B Commerce

Enable Ecommerce for your High-tech business

Analyze every data point to build up a picture of current offerings performance to drive action that improves customer and product specific-pricing.

Make it easy for customers and sellers to configure valid complex product offerings and submit for quotes at the speed of digital commerce.



in IT spending forecasted for 2020

Powerful Pricing Guidance

Drive higher margins predictably

Control price execution amid changes in market conditions. Sales representatives need the ability to defend pricing, to feel confident prices their customers are willing to accept.



Basis Point EBITDA Improvement

in one year for technology companies implementing value-based pricing

Capture Value Drivers

Effectively leverage the data you’ve already got

You’ve got data waiting to be leveraged by your commercial and sales teams. Turn it into actionable insights to increase win rates. Identify which parts of the board and hardware are purchased and through which channel, then deploy a business strategy that delivers against customer expectations and competitive threats.


of Tech CEOs

plan to double down on new offerings to rebuild revenue streams

Play Video


A High-Tech Pricing Optimization Journey

Watch the video featuring Arunkumar Narayanan, Executive Director of Global Pricing Transformation

Industry Challenges & Vendavo Outcomes


  • Historic cost-plus pricing does not reflect demand-based differentiations
  • Value created by the combination of products and related services is difficult to measure and translate to pricing guidance
  • Managing pricing across complex contractual arrangements is cumbersome
  • Proliferating regulatory requirements


  • Automated Intelligent Pricing
  • Price Optimization
  • Dynamic Pricing
  • Centralized Price Management
  • Market Data Management
  • Transfer Price Management
  • List Price Management
  • Pricing Guidance
  • Pricing Analytics
  • Incentive Management
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  • Complex commercial relationships between OEMs/ contract manufacturers/ retailers/ resellers/ distributors
  • Increasing transparency, price pressure, and commoditization
  • Rapidly changing market expectations and regulatory environments
  • Lack of relevant customer context for deal negotiation
  • Lack of single integrated view of customer


  • Improved Win Rates
  • Fast Accurate Quotation
  • B2B Ecommerce
  • Product Availability
  • Guided Selling
  • Deal Profitability
  • Price Agreements
  • Product/Offering Configuration
  • Automated Proposal Generation
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  • Preserve sustainable profitability
  • Limited ability to adjust to or meet changes in the market
  • Prepare to fully take advantage of increased tech role during global recovery
  • Sales teams are struggling with executing deals appropriately to acquire and retain customers
  • Lack of integrated eCommerce and direct sales commercial processes
  • Ineffective use of artificial intelligence


  • Artificial Intelligence
  • ERP and CRM Integration
  • Margin Optimization
  • Deal Negotiation Insights
  • Price Volume Mix Analysis
  • Advanced Segmentation Modeling
  • Predictive Business Alerts
  • Configurable Dashboards
  • Advanced Commercial Visualization
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Huge improvements in our margin delivery, and when you think of a $60 billion company and you’re talking about 100-plus basis points of margin, that’s a lot of money to take to the bank.

Arunkumar Narayanan
Executive Director of Global Pricing Transformation

Trending Resources for High Tech