Pricing and Selling Solutions for Aftermarket Parts

Changing market conditions, value chain impacts, resource reductions, risks, and price volatility demand business agility within aftermarket and spare parts companies or business units. Digitize and modernize your pricing and selling processes with Vendavo.

Whether you’re part of the automotive aftermarket, industrial aftermarket, or channel aftermarket, we’ll help you grow profits and revenue so you can keep providing spare parts, accessories, and components to your customers.

Heavy Duty Truck Parts Distributor Optimizes Prices and Delights their Customers with Vendavo

TruckPro, one of the nation’s largest independent distributors of heavy duty truck and trailer parts, distributes more than 300,000 parts from over 200 industry-leading manufacturers to over 30,000 customers. Discover how Vendavo helped this heavy duty truck parts distributor establish a sophisticated pricing discipline.


projection for auto parts eCommerce market share by the year 2030

Up to 60%

of a company’s profit can be driven by aftersales


of parts are not priced adequately to match market conditions and company strategies

Growth Opportunities and Profitability Through Organizational Alignment

Kalle Aerrikala, Senior Business Consultant at Vendavo gives a keynote at Copperberg’s 2022 Power of 50 event in Stockholm. Kalle covers the historical journey of aftermarket service business within manufacturing, shares insights from Copperberg and Vendavo’s 2022 Aftermarket Survey, and unpacks the power and responsibility of the pricing role to connect to and align with the entire organization.



Leading Solutions for Common Industry Challenges


  • Evolving customer needs require dynamic pricing capabilities
  • Visibility into profitability is lacking across the product lifecycle
  • Low understanding of perceived customer segment value
  • Commercial processes are not efficient for getting optimized, winning prices in front of customers
  • Pricing efficiently and accurately across hundreds of thousands of products/SKUs is challenging
  • Arduous workflow processes do not provide the proper awareness of low or negative margin transactions
  • Complexity with regulations and rules need workflow, automation, and audit abilities


  • Cumbersome commercial processes result in slow approvals and time to quote
  • Parts and services are increasingly being sold online
  • Lack of relevant customer context for deal negotiation
  • Lack of single integrated view of the customer
  • Meeting new, more demanding customer expectations
  • Competitive price pressure is increasing


  • Lack of understanding about the importance of aftermarket business to the overall profit and revenue of the organization
  • Aftermarket spare parts business model evolution and the aftermarket world is going online
  • Limited understanding of how to appropriately treat customers to match value offered to customer willingness to pay
  • Limited profitability and performance visibility
  • Lack of value chain digitalization
  • Supply and demand disruptions
  • Lack of integrated eCommerce and direct sales commercial process automation

Don’t Take Our Word For It