Pricing and Selling Solutions for Healthcare and Medical Devices

Evolving market conditions, manufacturer pressures, supply chain disruption, loss of renewals or contract changes, complex configurations, and regulatory risks are impacting healthcare and medical device companies and channels like yours. It is time to digitalize and modernize your pricing and selling processes with Vendavo.

We’ll help you grow profits and revenue so you can keep improving outcomes and quality care and the reliability for your customers, patients, and consumers.

A Medical Device Maker’s Innovations Achieve Greater Value for Healthcare – And Its Bottom Line

This global leader needed a way to manage and process their centralized pricing strategy for 100s of thousands of SKUs across the world. As the industry, market, and business changes they need to preserve margins and pushback on any internal and external pressures.


in medical device pricing is creating selling challenges


2% – 5%

EBIT Improvement for medtech companies that support richer, more reliable data, and adequate tools

Boston Consulting Group


growth rate in healthcare ecommerce as tech-savvy millennials expect improved user experience

Prost & Sullivan

Digitalizing Healthcare Processes

Connecting with customers, patients, and consumers through digitalization is fundamental to change how medical devices and healthcare processes operate.

At Vendavo, we are dedicated to understanding the complexities of the healthcare and medical devices sector so we can build the strongest possible pricing and selling solutions. We’ve served manufacturers and distributors for more than 20 years and we’ve engrained that knowledge and experience into our products and process.

Addressing your business needs with Vendavo allows you to unify your pricing processes, analyze your pricing and sales data better, and drive higher margins despite market disruptions or changing conditions.

Leading Solutions for Common Industry Challenges


  • Value delivered to consumer/customer is difficult to measure and translate to pricing guidance
  • Managing pricing across complex contractual arrangements is cumbersome
  • Proliferating regulatory requirements
  • Dynamic changes in the healthcare market require dynamic pricing capabilities
  • Complex pricing mechanisms like capitated pricing models add complexity to price-setting analytics


  • Complex payor/provider/purchaser relationships
  • Increasing transparency, price pressure, and commoditization
  • Rapidly changing commercial and regulatory environments
  • Lack of relevant customer context for deal negotiation
  • Lack of an integrated view of the customer


  • Preserve the value created in offers being brought to market
  • Demonstrate ongoing sustainability of the business model
  • Limited understanding of how to appropriately treat customers to match value offered to customer willingness-to-pay
  • Limited ability to adjust to or meet changes in the market
  • Sales teams are struggling with executing deals appropriately to acquire and retain customers
  • Lack of integrated eCommerce and direct sales commercial processes

Don’t Take Our Word For It

Ready to Unlock Growth, Revenue and
Profitability in Your Business?

Our industry experts are eager to guide you through our discovery process and
get you started.