2025 Pricing for Profitable Growth Outlook

Pricing is a critical lever for driving growth and profitability. The 2025 Pricing for Profitable Growth Outlook by Vendavo and…

Pricing and Profitability Predictions for 2025

With economic volatility on the rise, manufacturing and distribution companies face increasing pressure to maintain margins and navigate unpredictable market…

Seal Margin Leaks with AI

How CFOs Drive Growth Webinar

Unleashing the Power of AI-driven Pricing

AI can help you maximize your margins with precision pricing to drive superior profitability but explainability if critical. It is…

Secrets to Ship & Debit: Getting Incentives Right fixed

Learn the fundamentals of ship and debit programs and discover how to increase sales and drive revenue in this webinar…

From Chaos to Clarity CPQ for Sales Success

Your sales targets went up. But you’re grappling with the challenges of manual quoting, pricing errors, and time-consuming approvals. Now…

4 Pillars of Profit Improvement

Dr. Albert Bates, a luminary in the field of distribution profitability, will delve into the remarkable surge in profitability levels…

Recipe for Growth with Incentive Programs

What if you could streamline the creation and execution of your rebate programs? Food Services companies with well-designed incentive programs…

Bold Pricing Predictions for 2024

Using the 5th Annual Global Pricing Survey as a foundation, noted pricing expert Chris Kennedy-Sloane will take stock of what…

State of Pricing in 2024: Results from the 5th Annual Pricing Survey

We recently published the 5th annual Pricing Excellence Report and Outlook with Copperberg. This report is built on the input…

Increasing Profitability in the Wholesale Distribution Industry

Join Oracle, Accelalpha, and Vendavo on August 30th, to learn how we are building resilient supply chains for companies like…

Boost Revenue with Rebates

What if you could empower your organization with robust and flexible rebate programs? Our manufacturing and distribution customers are managing…

You’re a Pricing Queen

You’re in charge of the pricing function – that means managing and optimizing your business strategies. Once you grab a…

Cross-Sell Will Make You Jump

Learn how to harness the power of AI to recommend the right products to the right customers, all right in…

Dude Where’s My Margin

Using margin bridge analysis to surface key margin factors.

You Give Rebates a Bad Name

Has your manual rebate management process made “rebate” a bad name? Join us for the latest coffee talk where you…

Growth Opportunities and Profitability Through Organizational Alignment

Kalle Aerrikala, Senior Business Consultant at Vendavo gives a keynote at Copperberg’s 2022 Power of 50 event in Stockholm. Covering…

Deal Price Optimizer Solution Demo

Vendavo Deal Price Optimizer helps you win more deals, gain a competitive edge, and grow profits with scientific precision and…

Rebate & Channel Manager Solution Demo

Vendavo Rebate & Channel Manager empowers you to proactively design and manage your rebate programs across channels.

Product Evolution: Vendavo Pricepoint

Vendavo Pricepoint helps teams execute straightforward, scalable price management across their organizations. Learn about how we’re modernizing the solution, and…

Grundfos Accelerates Their Journey Toward Commercial Excellence

Learn how Vendavo provides the infrastructure, transparency, and guidance Grundfos needs to foster agility and commercial excellence.

Transformed Pricing Delivers High-Value Impact for Dell

Arunkumar Narayanan, Executive Director of Global Pricing Transformation, Dell, outlines the steps they took to ensure a successful Vendavo implementation…

TruckPro Optimizes Prices and Delights Customers with Vendavo

Discover how TruckPro, a leading distributor of aftermarket heavy duty truck parts, delights their customers with the parts they need,…

Genpak Improves Customer Satisfaction with Systematic Rebates and Accruals

Discover how Genpak, a leading North American manufacturer of food packaging, leverages Vendavo to systematically and effectively accrue and pay…

The Role of a Business Consultant

Learn how our team works with you to uncover your pain points, identify opportunities for success, and create solutions for…

Business Consultant Tips & Trends 2024

Vendavo recently held our annual sales kickoff, and our Business Consultants got together to share their top advice for tackling…

With You Every Step of the Way

Learn how our people, processes, and technology help you achieve ongoing results at every phase of your journey with Vendavo. 

How Vendavo and Oracle Partner for Rebate and Channel Management Success

Matthew Kenneally, Vice President of Global Alliances and Partnerships, explains how our strategic partnership with Oracle smooths the go to…

The Power of Vendavo’s Partner Ecosystem

Matthew Kenneally, Vice President of Global Alliances and Partnerships at Vendavo, discusses the types of partners Vendavo works with to…

Why Partner with Vendavo?

Matthew Kenneally, Vice President of Global Alliances and Partnerships at Vendavo, explains what Vendavo looks for in a partner, the…

Achieving Commercial Excellence with Vendavo’s Value Acceleration Team

Your organization needs to hit its growth and profitability goals, but how do you get started on that journey? In…

Vendavo’s Unique Approach to Rebate and Channel Management

Rebates are increasingly important in the ever-evolving business space, and that can also make them exceedingly complex to manage. In…

Successfully Managing Change

Thrudur Starradottir, Customer Success Manager at Vendavo, explains the importance of listening to what customers need, identifying necessary process changes,…

Happy 25th Birthday, Vendavo!

From our humble beginnings to the forefront of pricing and commercial excellence, join us as we celebrate 25 years of…

Fireside Chat with Jacob Møller Korsgaard | Growth + Profitability Summit 2023

In this Fireside Chat from Vendavo’s Growth + Profitability Summit 2023 in Stockholm, Thrudur Starradottir, Customer Success Manager at Vendavo,…

Fireside Chat with Björn Willemsens | Growth + Profitability Summit 2023

In this Fireside Chat from Vendavo’s Growth + Profitability Summit 2023 in Stockholm, Matthew Kenneally, Vice President of Global Alliances…

Inside Vendavo’s Strategic Alliance with Oracle

Matthew Kenneally, Vice President of Global Alliances and Partnerships at Vendavo, speaks with Mike Pfeffer, Senior Director of ISV Applications…

You Need to Be a Pricing Enthusiast | Stephan Fessner at GPS 2023

In a Fireside Chat from Vendavo’s Growth + Profitability Summit 2023 in Stockholm, Chris Kennedy-Sloane, Business Consultant at Vendavo, talks…

Fireside Chat with Koen Hoogstoel | Growth + Profitability Summit 2023

In this Fireside Chat from Vendavo’s Growth + Profitability Summit 2023 in Stockholm, Chris Kennedy-Sloane, Business Consultant at Vendavo, talks…

2025 Pricing for Profitable Growth Outlook by Vendavo and Experis

Discover pricing insights from 300 C-suite executives on how manufacturers and distributors are driving profitable growth in 2025.

Master Your Digital Commerce Tech Stack

2024-2025 Top Growth Drivers Report for Manufacturing and Distribution

Gain exclusive insights into how more than 300 CFOs within manufacturing and distribution companies set financial strategies and guide their…

Spare Part Price Optimization

Learn everything you need to know to get your spare parts in front of the right customers at the right…

Annual Aftermarket Benchmark Study 2023

Are you fully equipped to thrive in an time defined by disruption and innovation?

Pricing Excellence Report and Outlook 2024

Unlock pricing excellence with strategic insights. Discover pricing ownership, skills, techniques, agility, and more in our report.

VoC Innovations Increase Customer Retention

Explore the steps Vendavo took to improve customer success by gathering customer insights and analyzing feedback.  

Margin Bridge Analysis Spotlight

This IDC report outlines how margin bridge analysis returns profitability insights in a reliable and repeatable way.

2022 Gartner Magic Quadrant for CPQ

The Gartner® Magic Quadrant™ for CPQ is a great place to start your research. We’re happy to say we’ve been…

Gartner Price Optimization Newsletter

Gartner’s 2022 Market Guide for B2B Price Optimization and Management Software.

Pricing in the Chemical Industry

High performing chemical companies are looking for opportunities to differentiate and grow organically. Deloitte discusses the Power of Pricing.

Pricing Excellence Report 2022

Copperberg has been surveying pricing and commercial excellence leaders annually to understand how organizations handle their pricing objectives, teams, and…

2021 Copperberg Aftermarket Benchmark Survey Report

The report supplies insights in three key areas: Digital, Pricing, and Covid-19, based on an in-depth survey of companies in…

EPP Pricing Maturity Survey

The EPP Pricing Maturity Model is continuously updated with the newest insights on best practice pricing excellence roadmaps and serves…

Copperberg Aftermarket Benchmark Survey

With 100+ contributors, Copperberg managed to create one of the most intriguing benchmark reports to date. 2020 has been a…

What Can CPQ Do for You?

According to Gartner 1, the market for CPQ software grew 12.4% to $1.2b in 2018. Clearly this is an important…

Pricing Excellence Report and Outlook 2020

Vendavo has partnered with Copperberg to provide useful insights about digitization, maximizing profits, and minimizing margin leaks.

IDC Analyst Video Report – Strategically Manage Revenue

In this video by IDC, sponsored by Vendavo, see the results of IDC’s research over the past year into how…

Pricing Excellence

Vendavo partners with Copperberg to provide insights that support recovery, maximize profits, and minimize margin leaks.

Gartner B2B Price Optimization and Management Software

For the fourth consecutive year, Vendavo is recognized on Gartner’s Magic Quadrant for CPQ as one of 16 selected vendors…

5 Pricing Segmentation Dimensions Distributors Need to Know About

Price optimization is the most significant profit lever distributors have today. It offers the fastest path to improved profitability when…

G2 Crowd Grid for CPQ

Download your complimentary copy of the G2 Crowd Grid® Report for unique, contextual insights from actual CPQ users.

Constellation Research Market Overview for CPQ

Configure, price, quote (CPQ) capabilities streamline the selling process and improve the buying experience. To do that, these tools simplify…

Gartner Market B2B Price Optimization and Management Software

B2B price optimization and management software shows that artificial intelligence and machine learning can deliver substantial business benefits. Application leaders…

How Cencora Drives Profitability with Vendavo

Learn how Cencora improved profitability, optimized margins, streamlined operations, and strengthened trust across their organization with help from Vendavo.

Driving Profitability: How Volvo Trucks Optimizes Spare Parts Pricing  

Here’s how Volvo Trucks leveraged Vendavo’s strategic pricing solutions to balance rising costs with market competitiveness, achieve value-based pricing precision…

Revving Up Revenue: Yamaha Motor Europe’s Approach to Profit-Driven Growth

Learn how Yamaha Motor Europe leverages data-driven, value-based pricing to boost profitability and maintain market competitiveness across diverse regions. 

Huhtamaki: Solving Complex User Adoption Challenges with Vendavo

Discover how Huhtamaki leveraged expert guidance from Vendavo to optimize system integration, enhance user feedback loops, and deliver more value…

Braskem Drives Sustainable Innovation Through Pricing with the Help of Vendavo

Discover how Braskem transformed their pricing strategies with the help of Vendavo, driving sustainable innovation and achieving significant business including…

Dentsply Sirona Director of Strategic Pricing on Prioritizing Pricing Initiatives

Learn why Dentsply Sirona doesn’t wait for perfection to start in-house pricing projects and transformations.

Yokogawa’s Global DX Strategy Manager on AI in Pricing Processes

Discover how AI can improve business processes, streamline pricing, and lead to improved outcomes – if the data is reliable.

Avnet’s Director of Digital Transformation on Trusting the Journey

Learn how Avnet Silica addresses silos and how phased implementation can help minimize disruptions during transformation projects.

Huhtamaki’s Senior Pricing Manager on Pricing and Sustainability Trends

Learn how Huhtamaki addresses silos, gains executive support for projects, and keeps up with trends in pricing and sustainability.

Why Danfoss’s Pricing Director Prioritizes a Common Internal Language

Learn how Danfoss streamlines in-house communications and frameworks to remove silos and encourage stakeholder buy-in.

Analyst at GAF Talks AI and Pricing Strategy

Learn how GAF is prioritizing customer experience and staying ahead of trends like automation and AI.

Emerson Delivers Fair, Trusted Pricing with Profitable Results

Discover how Emerson arrives at the right price points for a vast, multinational product portfolio while fostering high customer satisfaction…

Fluidra Protects Margin and Drives Profitability with Vendavo Margin Bridge Analyzer

Discover how Fluidra leverages Vendavo to protect margins, maintain profitability, optimize commercial processes, and gain greater visibility and transparency into…

Leading Confectionary Manufacturer Sweetens Trade Promotion Management with Vendavo

Discover how this leading confectionary manufacturer modernized their sales process and improved profitability with Vendavo’s Rebate & Channel Manager.

Molson Coors Taps into Vendavo for Streamlined Pricing Strategy

Discover how Molson Coors leverages Vendavo to accurately and efficiently set, manage, and optimize their global prices.

Leading Electrical Distributor Improves Sales and Margin with Vendavo

Discover how a wholesale distributor of electrical, sanitary, construction, and maintenance products doubled down on their pricing strategy to improve…

Global Manufacturer of Fluid Handling and Separation Solutions Executes Value-Based Pricing Strategy with Vendavo Pricepoint

Discover how one global supplier increased customer satisfaction and efficiency through a value-based pricing strategy with Vendavo Pricepoint

Genpak Improves Customer Satisfaction with Systematic Rebates and Accruals

Discover how Genpak, a leading North American manufacturer of food packaging, leverages Vendavo to systematically and effectively accrue and pay…

TruckPro Optimizes Prices and Delights their Customers with Vendavo

TruckPro, a leading distributor of aftermarket heavy duty truck parts, delights their customers with the parts they need, when they…

ABC Supply Delivers Accurate Pricing at a National Scale

Discover how ABC Supply, a US distributor of roofing and building supplies, leverages Vendavo to deliver accurate pricing at a…

Grundfos Accelerates Their Journey Toward Commercial Excellence

Learn how Grundfos, a global pump manufacturer, drove pricing transparency, agility, and sales on their journey toward commercial excellence.

Global Manufacturer of Solutions for the Marine and Energy Markets Centralizes Pricing

Learn how this global leader in innovative technologies and lifecycle solutions for the marine and energy markets improved and centralized…

DeLaval Increases Customer Satisfaction Through Value-Based Pricing

Learn how DeLaval, a full-service manufacturer and distributor of dairy and farming machinery, drove higher customer satisfaction with a value-based…

Medical Device Maker’s Product and Pricing Innovations Achieve Greater Value for Healthcare – And Its Bottom Line

It would be hard to imagine a more difficult or complex pricing environment than medical device design and development. While…

Dell’s “Huge” Global Success Story with Vendavo

Watch how Vendavo helped a $60 BN global tech colossus in its pricing optimization journey.

Global Fuel Producer Improves Their Sales With Smarter Pricing Software

See how Vendavo helped optimize pricing throughout an innovative value chain and circular economy.

Dynapac

What happened when worldwide-leader in road construction equipment, Dynapac, turned to Vendavo?

Corning Optical

Discover how a global technology leader realized $10 million in positive financial impacts in just one year.

Xylem

Learn about how Xylem, the world’s leading water technology company, enables value-based pricing for over 1 million product configurations.

Global Specialty Chemicals

One of the world’s best known specialty chemicals brands has transformed product pricing into a high-performing function with precision and…

Silverpoint Homes

Silverpoint Homes is one of the largest modular home retailers in the U.S. New modular home quotes that used to…

Map Your Path for Fast Profit Growth

How Manufacturers Can Manage Price Erosion to Maximize Margins and Boost Sales

Winning at the Moment of Truth: How Sales Leaders Can Unlock Profitable Growth

A lot of sellers consider the moment of truth to be the signature. In reality, the moment of truth happens…

Pricing Power: The Best Practice for Profit Growth

Raw material costs are fluctuating, new competitors are entering the market every day, and foreign exchange rates shift constantly. The…

Strategic Guide to Rebate Implementation

Key Capabilities of Winning Pricing Strategies

Overwhelmed by economic uncertainty, global conflict, and market volatility? You’re not alone. If you’re anything like other manufacturers and distributors,…

Accelerate Your Value on the Road to Commercial Excellence

When you implement technology to improve commercial excellence, tracking progress is key. This eBook is your guide to measuring ROI…

Your Guide to Choosing the Right CPQ Software Solution for Your Operations

CPQ software can increase sales accuracy, reduce training time, and improve sales processes, but only if you’ve got the right…

Strategy Guide to Maximize Rebates and Boost Margins

Uncover the path to substantial profits with an effective rebate management program.

Key Market Trends Transforming B2B Pricing & Sales

Learn the seismic shifts with permanent consequences for sales and pricing strategies and execution.

RevOps for Wholesale Distributors

Align your sales, marketing, and product teams, embrace unified goals, and harness the power of data, processes, and technology.

Ready to Invest in Pricing? The Guide to Building Your Business Case

Learn the 4 steps to building a business case for better pricing and improved profitability.

Cut Complexity for Effective Pricing

Best practices for navigating organizational complexity to establish and deliver effective price guidance

EPP Pricing Maturity eBook 2022

Discover the current state of pricing maturity and get expert advice on improving profitability in 2023 and beyond.

The Keys to Building a Profitable Rebate Strategy

Learn the keys to cutting through complexity and building a profitable rebate management strategy.

Best Practices for Pricing Your Services

Discover how to better price your services with the right data, technologies, pricing models, and organizational processes.

Expert Tips for Recession Proofing Your Business

Ready for a recession? Prepare your business for any economic state with these tips from price evangelists, business consultants, sustainability…

Empowering Agility No Matter the Volatility 

Learn how improved practices, analytics, and technology can deliver critical pricing agility.

How to Win Friends, Influence People, and Achieve Excellence 

Learn how pricing and sales teams can adopt better tools and processes to improve Commercial Excellence Maturity.

Centaur AI

See why Centaur AI is a smarter approach to pricing automation than other AI approaches.

Pricing Sustainability

Learn how to build a framework for developing price premiums for sustainability initiatives.

Inflation: Pre- and Post-Pandemic

In this far-ranging guide, see how the experts at Vendavo assess the lessons and impact of recent inflation – and…

Pricing is a Team Sport

When it comes to pricing at a B2B company, forging ahead as a lone wolf could work, but trying to…

5 Critical Trends in Commercial Excellence

Since the start of 2020, we’ve experienced rapid and disruptive change, driven by the suddenness and scale of the events…

Price Excellence: A Road to Monetizing Innovation

Two successful automakers were each navigating similar waters in bringing new and uncharacteristic models to their lineups. How is it…

Future of the Aftermarket Organization

What’s ahead for you if your company relies on the aftermarket?

Will You Get Your Share of $1 Trillion in Profits?

Vendavo offers a range of resources and solutions that can help you maximize your margins and profitability as markets rebound.

Agnostic CPQ and Touchless Buying

Learn the important differences between “truly agnostic” CPQ and pretenders, and how that impacts today’s evolving selling processes.

Planning for the Unknown: Why Use Scenario Planning in Your Pricing?

When markets turn turbulent, companies need to have contingency plans already in place – like scenario planning for their pricing…

Maximizing Your Sales Effectiveness in Volatile Markets

In this expert ebook, Israel Rodrigo of Vendavo digs into the best practices in negotiation, pricing, and brand value that…

The Importance of Internal Alignment for Pricing Processes

In this expert white paper, we’ll touch on some of the challenges involved in creating internal alignment around pricing, and…

Why Commercial Excellence Matters

For more than a decade, business pundits have observed digitalization of the business process is coming. The pandemic brought that…

5 Ways Smarter Pricing Helps Chemicals

For chemicals companies, sustaining long-term profit in a notoriously volatile marketplace can feel like a never-ending battle—one that gets harder…

3 Ways to Fight Commoditization in Chemicals Companies

To protect your long-term investment amid market fluctuations, you need to find new pricing strategies that enable you to make…

Unlock Hidden Profits Using Effective Sales Techniques

Today, as companies begin to emerge from the global economic crisis, they must turn to the most effective yet overlooked…

Deloitte Report – The Analytics Advantage

A survey was commissioned by Deloitte to better understand the state of analytics readiness at leading corporations today – and…

5 Strategies to Becoming a Bottom Line Hero

How do you find those unprofitable customers and manage them from loss right through direct contribution to your bottom line?…

A New Role for Chief Financial Officers

CFO Research, in conjunction with Vendavo, surveyed senior finance executives to gain insights into how finance teams impact profitability at…

9 Proven Sales Strategies

Enable your team to close profitable deals, preserve your company’s margins and protect the integrity of your business relationships.

5 Simple Best Practices to Take Back Control of Your Pricing

Every business knows the goal is to charge the maximum price the customer is willing to pay, while simultaneously minimizing…

5 Price Segmentation Dimensions

Price optimization is the most significant profit lever distributors have today. It offers the fastest path to improved profitability when…

2 Ways High-Tech Manufacturers Can Manage Price Erosion to Maximize Margins and Boost Sales

For high-tech companies, the ever-increasing speed of innovation can be a double-edged sword. The upside: introducing new tools and technologies…

$1 Trillion on the Table – What B2B Companies Stand to Lose Without Price Optimization and Management Solutions

The lack of PO&M over the next five years across Global Fortune 500 B2B firms will add up to nothing…

What’s in Your Revenue – Why Quality Matters More Than Quantity in B2B Sales

Until quite recently, success in B2B selling was measured quite simply: he who sells the most, wins. Today, however, sales…

Price Optimization 101

Buyers now have instant access to unlimited information about your company, solutions, and competition, making it increasingly difficult for B2B…

Price Segmentation

Pricing is, or should be, closely tied to how your customers value your products and services.

Segmentation for Scientific Pricing

Marketers have long been familiar with the concept of segmentation. Indeed modern marketing can often be thought of as the…

7 Ways Distribution Can Improve Sales Effectiveness

To meet rising customer expectations, distributors need to execute flawlessly in product selection, product configuration, pricing, policy enforcement and quoting.…

3 Ways Distributors Take Back Price Control

In the modern digital economy, customer expectations have begun a pivotal shift to mimic B2C buying experiences when conducting business…

Leaving Money on the Table

Manufacturing companies must walk a delicate pricing tightrope. It’s an industry where many products are built to specification and stability…

B2B Digital Negotiations

A recent McKinsey study calls out that almost 90% of B2B companies claim that their new go-to-market models will stick.…

A Practical Guide to PVM Analysis

Un-box the drivers of margin changes and stabilize profits by creating your business-specific price/volume/mix model.

CPQ Software

Many businesses struggle to accelerate their digital commerce capabilities. They are burdened with manual spreadsheet-driven quoting and selling processes that…

The Path to Peak Profitability

Download Vendavo’s eBook The Path to Peak Profitability to discover how data can empower sales reps, allowing them to close…

5 Price Dimensions

Price optimization is the most significant profit lever distributors have today. It offers the fastest path to improved profitability when…

Map Your Path For Fast Profit Growth

Many of today’s most successful companies are implementing best-in-class processes, tools, and skill sets to improve profits through better pricing.…

10 Tips for a More Successful Price Optimization Project

When done right, price optimization projects can be one of the most profitable activities a company can undertake. But when…

Pitfalls in Price Optimization

Don’t fall prey to pricing pitfalls! Darius’ Inferno lays out the nine circles of torment organizations face when there is…

Pricing Survey Infographic

As a member of a pricing team or in charge with pricing your products and services there’s some good guidance…

Pricing Maturity Survey Results

The more mature your pricing function, the better your bottom line.

Aftermarket Value Outcome

Learn how aftermarket industry trends and challenges are driving a strong case for change in the profit optimization process.

Value Outcome Manufacturing

Learn about the challenges and trends facing the manufacturing industry, and how to leverage commercial excellence solutions to achieve growth.

Chemical Industry Brief

Just-in-time supply chains involve too many variables to actually be reliable. It’s time to shift to just-in-case.

Wholesale Distribution Brief

Discover key strategies for maximizing profitability in wholesale distribution

Navigating Pricing, Rebate & Revenue Complexity in Pharmaceutical Distribution

Discover how to navigate pharmaceutical distribution complexity and how a pricing & incentive management program can improve profitability.

Industrial Manufacturing Brief

Gain deeper insights to drive smarter strategies and quicker action toward greater profitability.