Resource Hub

Reports
August 29, 2023

Pricing Excellence Report and Outlook 2024

Unlock pricing excellence with strategic insights. Discover pricing ownership, skills, techniques, agility, and more in our report.

Read More
Industry Brief
May 18, 2023

Navigating Pricing, Rebate & Revenue Complexity in Pharmaceutical Distribution

Discover how to navigate pharmaceutical distribution complexity and how a pricing & incentive management program can improve profitability.

Read More

AI Insights Hub

May 4, 2023

Pitfalls in Price Optimization

April 11, 2023

Ready to Invest in Pricing? The Guide to Building Your Business Case

March 27, 2023

2022 Gartner Magic Quadrant for CPQ

November 14, 2022

Margin Bridge Analysis Spotlight

February 17, 2023

Genpak Improves Customer Satisfaction with Systematic Rebates and Accruals

December 6, 2022

ABC Supply Delivers Accurate Pricing at a National Scale

June 21, 2022

Cut Complexity for Effective Pricing

January 26, 2023

The Keys to Building a Profitable Rebate Strategy

October 12, 2022

Expert Tips for Recession Proofing Your Business

August 4, 2022

Webinars

Key Capabilities of Winning Pricing Strategies

Understand your pricing decisions with bespoke price diagnostics, the ability to isolate and evaluate your pricing strategy and tactics, and…

Increasing Profitability in the Wholesale Distribution Industry

Join Oracle, Accelalpha, and Vendavo on August 30th, to learn how we are building resilient supply chains for companies like…

Boost Revenue with Rebates

What if you could empower your organization with robust and flexible rebate programs? Our manufacturing and distribution customers are managing…

You’re a Pricing Queen

You’re in charge of the pricing function – that means managing and optimizing your business strategies. Once you grab a…

Are You Prepared for the AI-Driven Pricing Revolution

AI is transforming pricing strategies across industries. The use of AI can optimize pricing decisions, reduce pricing errors, and increase…

Cross-Sell Will Make You Jump

Learn how to harness the power of AI to recommend the right products to the right customers, all right in…

Dude Where’s My Margin

Using margin bridge analysis to surface key margin factors.

You Give Rebates a Bad Name

Has your manual rebate management process made “rebate” a bad name? Join us for the latest coffee talk where you…

More Turbulence is Coming

Mar 7, 2023 – 8 CST | 15 CET – Global organizations are reeling from the impacts of inflation, recession,…

Growth Opportunities and Profitability Through Organizational Alignment

Kalle Aerrikala, Senior Business Consultant at Vendavo gives a keynote at Copperberg’s 2022 Power of 50 event in Stockholm. Covering…

Deal Price Optimizer Solution Demo

Vendavo Deal Price Optimizer helps you win more deals, gain a competitive edge, and grow profits with scientific precision and…

Rebate & Channel Manager Solution Demo

Vendavo Rebate & Channel Manager empowers you to proactively design and manage your rebate programs across channels.

Margin Bridge Analyzer Solution Demo

Vendavo Margin Bridge Analyzer provides comprehensive price, volume, mix analyses across multiple business dimensions through easy-to-use configuration, not code.

Vendavo Sales Optimizer Solution Demo

Vendavo Sales Optimizer empowers you to maximize sales opportunities with AI-powered cross-sell recommendations.

Vendavo Pricepoint Solution Demo

Execute straightforward, scalable price management across your organization with Vendavo Pricepoint.

Coffee Talk: Pricepoint

Managing pricing across catalogs of products, regions, countries, channels, and customers to ensure you deliver the right price is hard.…

Opportunities for Pricing Maturity and Profits in 2023

Since 2019, we’ve seen a slight decline in overall pricing maturity across organizations. In fact, according to EPP and Vendavo’s…

State of Aftermarket Business

Market volatility, geopolitical upheaval, and economic uncertainty have caused major challenges in the industrial manufacturing sector. But just how much…

Coffee Talk: Configure Price Quote (CPQ)

When it comes to generating quotes, speed is your greatest weapon. A few cups of coffee can help; but to…

Coffee Talk: Rebate Management

Our vision to bring you the most robust pricing and selling solution on the market, empowering you to unlock revenue…

Videos

What is Price Optimization?

Paul Sansom, Business Consultant at Vendavo provides a definition of price optimization, highlights the benefits, various price optimization models, and…

How to Calculate Competitive Prices with a Sales Weighted Price Difference

In this installment of pricing pointers, Dan Cakora, Business Consultant at Vendavo highlights how you can calculate a sales-weighted price…

How to Visualize Competitive Prices with a Comprehensive Market View

In this installment of pricing pointers, Dan Cakora, Business Consultant at Vendavo unpacks how to visualize competitive prices with a…

How to Visualize Your Pricing vs. Your Competitors

In this installment of pricing pointers, Dan Cakora, Business Consultant at Vendavo talks through visualizations of competitive price data.

Growth + Profitability Summit 2022 in Denver

In September 2022, Vendavo welcomed speakers, customers, and industry thought leaders to Denver, Colorado to share their unique perspectives on…

Panel: Connecting Pricing with the C-Suite at Vendavo’s Growth + Profitability Summit 2022, Stockholm

Dr. Larisa Kryachkova, Chief Human Rights Officer at slavefreetrade, Corey Schroeder, Senior Director, Product Management at Vendavo, and Alex Hoff,…

Panel: Connecting Pricing with Selling  – Growth + Profitability Summit 2022, Stockholm

Koen Hoogstoel, Global DX Strategy Manager at Yokogawa, Kati Illka, Senior Pricing Manager at Huhtamaki, and Corey Schroeder, Senior Director…

Benefits of Attending Growth + Profitability Summit

On the fence about attending Vendavo’s Growth + Profitability Summit? Hear directly from our consultants about how the event will…

Growth + Profitability Summit 2022 in Stockholm Promo Video

From keynotes, breakout sessions, and panels, to dinner cruises and everything in between, Vendavo’s European 2022 Growth + Profitability Summit…

Dr. Larisa Kryachkova’s Keynote at Growth and Profitability Summit 2022 in Stockholm

Dr. Larisa Kryachkova delivers a keynote on sustainability and pricing at Vendavo’s 2022 Growth + Profitability Summit in Stockholm.

Vendavo’s Chief Product Officer, Alex Hoff, Discusses Market Medium Acquisition

Strategic product alignment, the benefits this combination will bring to Vendavo and Market Medium customers, and the power of next-level…

Vendavo’s CEO, Bruno Slosse, Illustrates the Combined Vision of Vendavo and Market Medium

Vendavo’s Chief Marketing Officer, Mike Bernard, is joined by Vendavo’s Chief Executive Officer, Bruno Slosse to discuss the strategic rationale…

Q&A with Market Medium’s Co-Founders on Joining Forces with Vendavo

Vendavo and Market Medium have joined forces! Vendavo’s Chief Marketing Officer, Mike Bernard, chats with Market Medium Co-Founders, Saravanan Krishnakumar…

Connected Enterpise Work Life Balance

Work-life balance is easily said but hard to achieve. On the latest edition of “The Connected Enterprise” from Vision33, Tiffany…

2021 Commercial Excellence Award Winner TruckPro

In our latest installment of Revenue Roundtable, we talk with Reid Garret, Vice President of Merchandising, from TruckPro. TruckPro is…

Inflation and Shipping Containers

Ben Blaney, Robert Irwin, and Mitch Lee discuss how inflation and shipping containers are affecting pricing strategies. They also review…

Mergers & Acquisitions & Pricing, Oh My!

Mitchell Lee, Profit Evangelist at Vendavo, is joined by Ben Blaney, Vice President, Business Consulting, as they discuss the steps…

The Relative Unimportance of Price Elasticity in B2B

Mitchell Lee, Profit Evangelist at Vendavo, is joined by David Anderson, Business Consultant and Strategic Pricing Advisor, to dig into…

Combating Supply Chain Disruption & Cost-to-Serve Impacts

Mitchell Lee, Profit Evangelist at Vendavo, is joined by Israel Rodrigo, Business Consultant, to explore what pricing teams can do…

Pricing & Sales Execution During Inflation

In this installment of Revenue Roundtable, Jared Smith steps up to the plate to deliver some insights on what’s driving…

Research + Analyst Reports

Pricing Excellence Report and Outlook 2024

Unlock pricing excellence with strategic insights. Discover pricing ownership, skills, techniques, agility, and more in our report.

VoC Innovations Increase Customer Retention

Explore the steps Vendavo took to improve customer success by gathering customer insights and analyzing feedback.  

Margin Bridge Analysis Spotlight

This IDC report outlines how margin bridge analysis returns profitability insights in a reliable and repeatable way.

Aftermarket Benchmark Study 2022

Learn the current state of the Aftermarket business and how you can boost profit through your services.

2022 Gartner Magic Quadrant for CPQ

The Gartner® Magic Quadrant™ for CPQ is a great place to start your research. We’re happy to say we’ve been…

Gartner Price Optimization Newsletter

Gartner’s 2022 Market Guide for B2B Price Optimization and Management Software.

Pricing in the Chemical Industry

High performing chemical companies are looking for opportunities to differentiate and grow organically. Deloitte discusses the Power of Pricing.

Pricing Excellence Report 2022

Copperberg has been surveying pricing and commercial excellence leaders annually to understand how organizations handle their pricing objectives, teams, and…

2021 Copperberg Aftermarket Benchmark Survey Report

The report supplies insights in three key areas: Digital, Pricing, and Covid-19, based on an in-depth survey of companies in…

EPP Pricing Maturity Survey

The EPP Pricing Maturity Model is continuously updated with the newest insights on best practice pricing excellence roadmaps and serves…

Copperberg Aftermarket Benchmark Survey

With 100+ contributors, Copperberg managed to create one of the most intriguing benchmark reports to date. 2020 has been a…

What Can CPQ Do for You?

According to Gartner 1, the market for CPQ software grew 12.4% to $1.2b in 2018. Clearly this is an important…

IDC Analyst Video Report – Strategically Manage Revenue

In this video by IDC, sponsored by Vendavo, see the results of IDC’s research over the past year into how…

Pricing Excellence

Vendavo partners with Copperberg to provide insights that support recovery, maximize profits, and minimize margin leaks.

Gartner B2B Price Optimization and Management Software

For the fourth consecutive year, Vendavo is recognized on Gartner’s Magic Quadrant for CPQ as one of 16 selected vendors…

5 Pricing Segmentation Dimensions Distributors Need to Know About

Price optimization is the most significant profit lever distributors have today. It offers the fastest path to improved profitability when…

G2 Crowd Grid for CPQ

Download your complimentary copy of the G2 Crowd Grid® Report for unique, contextual insights from actual CPQ users.

Constellation Research Market Overview for CPQ

Configure, price, quote (CPQ) capabilities streamline the selling process and improve the buying experience. To do that, these tools simplify…

Gartner Market B2B Price Optimization and Management Software

B2B price optimization and management software shows that artificial intelligence and machine learning can deliver substantial business benefits. Application leaders…

Case Studies

Emerson Delivers Fair, Trusted Pricing with Profitable Results

Discover how Emerson arrives at the right price points for a vast, multinational product portfolio while fostering high customer satisfaction…

Fluidra Protects Margin and Drives Profitability with Vendavo Margin Bridge Analyzer

Discover how Fluidra leverages Vendavo to protect margins, maintain profitability, optimize commercial processes, and gain greater visibility and transparency into…

Leading Confectionary Manufacturer Sweetens Trade Promotion Management with Vendavo

Discover how this leading confectionary manufacturer modernized their sales process and improved profitability with Vendavo’s Rebate & Channel Manager.

Molson Coors Taps into Vendavo for Streamlined Pricing Strategy

Discover how Molson Coors leverages Vendavo to accurately and efficiently set, manage, and optimize their global prices.

Leading Electrical Distributor Improves Sales and Margin with Vendavo

Discover how a wholesale distributor of electrical, sanitary, construction, and maintenance products doubled down on their pricing strategy to improve…

Global Manufacturer of Fluid Handling and Separation Solutions Executes Value-Based Pricing Strategy with Vendavo Pricepoint

Discover how one global supplier increased customer satisfaction and efficiency through a value-based pricing strategy with Vendavo Pricepoint

Genpak Improves Customer Satisfaction with Systematic Rebates and Accruals

Discover how Genpak, a leading North American manufacturer of food packaging, leverages Vendavo to systematically and effectively accrue and pay…

TruckPro Optimizes Prices and Delights their Customers with Vendavo

TruckPro, a leading distributor of aftermarket heavy duty truck parts, delights their customers with the parts they need, when they…

ABC Supply Delivers Accurate Pricing at a National Scale

Discover how ABC Supply, a US distributor of roofing and building supplies, leverages Vendavo to deliver accurate pricing at a…

Grundfos Accelerates Their Journey Toward Commercial Excellence

Learn how Grundfos, a global pump manufacturer, drove pricing transparency, agility, and sales on their journey toward commercial excellence.

Global Manufacturer of Solutions for the Marine and Energy Markets Centralizes Pricing

Learn how this global leader in innovative technologies and lifecycle solutions for the marine and energy markets improved and centralized…

DeLaval Increases Customer Satisfaction Through Value-Based Pricing

Learn how DeLaval, a full-service manufacturer and distributor of dairy and farming machinery, drove higher customer satisfaction with a value-based…

Medical Device Maker’s Product and Pricing Innovations Achieve Greater Value for Healthcare – And Its Bottom Line

It would be hard to imagine a more difficult or complex pricing environment than medical device design and development. While…

Dell’s “Huge” Global Success Story with Vendavo

Watch how Vendavo helped a $60 BN global tech colossus in its pricing optimization journey.

Global Fuel Producer Improves Their Sales With Smarter Pricing Software

See how Vendavo helped optimize pricing throughout an innovative value chain and circular economy.

Dynapac

What happened when worldwide-leader in road construction equipment, Dynapac, turned to Vendavo?

Corning Optical

Discover how a global technology leader realized $10 million in positive financial impacts in just one year.

Xylem

Learn about how Xylem, the world’s leading water technology company, enables value-based pricing for over 1 million product configurations.

Global Specialty Chemicals

One of the world’s best known specialty chemicals brands has transformed product pricing into a high-performing function with precision and…

Silverpoint Homes

Silverpoint Homes is one of the largest modular home retailers in the U.S. New modular home quotes that used to…

eBooks

RevOps for Process Manufacturers

Align your sales, marketing, and product teams, embrace unified goals, and harness the power of data, processes, and technology

AI Insights Hub

Discover Vendavo’s AI hub for expert insights, best practices, and FAQ on responsible and effective AI use in pricing. Explore…

The Top 5 Capabilities Every CPQ Solution Should Have

How easy are you to do business with? Is the experience fast and easy for your customers, while remaining profitable…

Ready to Invest in Pricing? The Guide to Building Your Business Case

Learn the 4 steps to building a business case for better pricing and improved profitability.

Cut Complexity for Effective Pricing

Best practices for navigating organizational complexity to establish and deliver effective price guidance

EPP Pricing Maturity eBook 2022

Discover the current state of pricing maturity and get expert advice on improving profitability in 2023 and beyond.

The Keys to Building a Profitable Rebate Strategy

Learn the keys to cutting through complexity and building a profitable rebate management strategy.

Best Practices for Pricing Your Services

Discover how to better price your services with the right data, technologies, pricing models, and organizational processes.

Expert Tips for Recession Proofing Your Business

Ready for a recession? Prepare your business for any economic state with these tips from price evangelists, business consultants, sustainability…

Empowering Agility No Matter the Volatility 

Learn how improved practices, analytics, and technology can deliver critical pricing agility.

How to Win Friends, Influence People, and Achieve Excellence 

Learn how pricing and sales teams can adopt better tools and processes to improve Commercial Excellence Maturity.

Centaur AI

See why Centaur AI is a smarter approach to pricing automation than other AI approaches.

Pricing Sustainability

Learn how to build a framework for developing price premiums for sustainability initiatives.

Inflation: Pre- and Post-Pandemic

In this far-ranging guide, see how the experts at Vendavo assess the lessons and impact of recent inflation – and…

Pricing is a Team Sport

When it comes to pricing at a B2B company, forging ahead as a lone wolf could work, but trying to…

5 Critical Trends in Commercial Excellence

Since the start of 2020, we’ve experienced rapid and disruptive change, driven by the suddenness and scale of the events…

Price Excellence: A Road to Monetizing Innovation

Two successful automakers were each navigating similar waters in bringing new and uncharacteristic models to their lineups. How is it…

Future of the Aftermarket Organization

What’s ahead for you if your company relies on the aftermarket?

Will You Get Your Share of $1 Trillion in Profits?

Vendavo offers a range of resources and solutions that can help you maximize your margins and profitability as markets rebound.

Agnostic CPQ and Touchless Buying

Learn the important differences between “truly agnostic” CPQ and pretenders, and how that impacts today’s evolving selling processes.

Planning for the Unknown: Why Use Scenario Planning in Your Pricing?

When markets turn turbulent, companies need to have contingency plans already in place – like scenario planning for their pricing…

Maximizing Your Sales Effectiveness in Volatile Markets

In this expert ebook, Israel Rodrigo of Vendavo digs into the best practices in negotiation, pricing, and brand value that…

3 Key Market Trends Transforming B2B Pricing & Sales

Learn the seismic shifts with permanent consequences for sales and pricing strategies and execution.

The Importance of Internal Alignment for Pricing Processes

In this expert white paper, we’ll touch on some of the challenges involved in creating internal alignment around pricing, and…

4 Rebates Best Practices

To achieve maximum benefit from your incentives program, define an incentives strategy, pick the appropriate incentive for each situation, align…

Why Commercial Excellence Matters

For more than a decade, business pundits have observed digitalization of the business process is coming. The pandemic brought that…

5 Ways Smarter Pricing Helps Chemicals

For chemicals companies, sustaining long-term profit in a notoriously volatile marketplace can feel like a never-ending battle—one that gets harder…

3 Ways to Fight Commoditization in Chemicals Companies

To protect your long-term investment amid market fluctuations, you need to find new pricing strategies that enable you to make…

Unlock Hidden Profits Using Effective Sales Techniques

Today, as companies begin to emerge from the global economic crisis, they must turn to the most effective yet overlooked…

Deloitte Report – The Analytics Advantage

A survey was commissioned by Deloitte to better understand the state of analytics readiness at leading corporations today – and…

5 Strategies to Becoming a Bottom Line Hero

How do you find those unprofitable customers and manage them from loss right through direct contribution to your bottom line?…

A New Role for Chief Financial Officers

CFO Research, in conjunction with Vendavo, surveyed senior finance executives to gain insights into how finance teams impact profitability at…

9 Proven Sales Strategies

Enable your team to close profitable deals, preserve your company’s margins and protect the integrity of your business relationships.

5 Simple Best Practices to Take Back Control of Your Pricing

Every business knows the goal is to charge the maximum price the customer is willing to pay, while simultaneously minimizing…

5 Price Segmentation Dimensions

Price optimization is the most significant profit lever distributors have today. It offers the fastest path to improved profitability when…

2 Ways High-Tech Manufacturers Can Manage Price Erosion to Maximize Margins and Boost Sales

For high-tech companies, the ever-increasing speed of innovation can be a double-edged sword. The upside: introducing new tools and technologies…

5 Best Practices To Improve Your B2B Roadmap For Sales Enablement

This Gartner analyst report offers best practices for delivering dynamic pricing and optimized pricing guidance.

$1 Trillion on the Table – What B2B Companies Stand to Lose Without Price Optimization and Management Solutions

The lack of PO&M over the next five years across Global Fortune 500 B2B firms will add up to nothing…

What’s in Your Revenue – Why Quality Matters More Than Quantity in B2B Sales

Until quite recently, success in B2B selling was measured quite simply: he who sells the most, wins. Today, however, sales…

Winning at the Moment of Truth

B2B selling has changed forever. Buyers are fiercely independent, highly social and connected, and more educated than ever. Deals hinge…

Price Optimization 101

Buyers now have instant access to unlimited information about your company, solutions, and competition, making it increasingly difficult for B2B…

Price Segmentation

Pricing is, or should be, closely tied to how your customers value your products and services.

Segmentation for Scientific Pricing

Marketers have long been familiar with the concept of segmentation. Indeed modern marketing can often be thought of as the…

7 Ways Distribution Can Improve Sales Effectiveness

To meet rising customer expectations, distributors need to execute flawlessly in product selection, product configuration, pricing, policy enforcement and quoting.…

3 Ways Distributors Take Back Price Control

In the modern digital economy, customer expectations have begun a pivotal shift to mimic B2C buying experiences when conducting business…

Pricing Power

Pricing is, or should be, closely tied to how your customers value your products and services.But, are you leaving money…

Deloitte Report – The Problem with Pricing (It’s You)

With so much money at stake, it’s hard to understand why so many companies neglect pricing, leave it to the…

Leaving Money on the Table

Manufacturing companies must walk a delicate pricing tightrope. It’s an industry where many products are built to specification and stability…

B2B Digital Negotiations

A recent McKinsey study calls out that almost 90% of B2B companies claim that their new go-to-market models will stick.…

A Practical Guide to PVM Analysis

Un-box the drivers of margin changes and stabilize profits by creating your business-specific price/volume/mix model.

CPQ Software

Many businesses struggle to accelerate their digital commerce capabilities. They are burdened with manual spreadsheet-driven quoting and selling processes that…

7 Ways to Turn Your Sales Team into Profit Dynamos

Read our whitepaper 7 Ways to Turn Your Sales Team into Profit Dynamos to learn how to properly equip your…

The Path to Peak Profitability

Download Vendavo’s eBook The Path to Peak Profitability to discover how data can empower sales reps, allowing them to close…

Top 5 Capabilities of Modern Sales Effectiveness Solutions

How easy are you to do business with? Is the experience fast and easy for your customers, while remaining profitable…

5 Price Dimensions

Price optimization is the most significant profit lever distributors have today. It offers the fastest path to improved profitability when…

Map Your Path For Fast Profit Growth

Many of today’s most successful companies are implementing best-in-class processes, tools, and skill sets to improve profits through better pricing.…

10 Tips for a More Successful Price Optimization Project

When done right, price optimization projects can be one of the most profitable activities a company can undertake. But when…

Pricing Software

If you’re embarking on a commercial excellence journey and are focused on price optimization and management, download this kit for…

Infographics

Pitfalls in Price Optimization

Don’t fall prey to pricing pitfalls! Darius’ Inferno lays out the nine circles of torment organizations face when there is…

Pricing Survey Infographic

As a member of a pricing team or in charge with pricing your products and services there’s some good guidance…

Pricing Maturity Survey Results

The more mature your pricing function, the better your bottom line.

Aftermarket Value Outcome

Learn how aftermarket industry trends and challenges are driving a strong case for change in the profit optimization process.

Value Outcome Manufacturing

Learn about the challenges and trends facing the manufacturing industry, and how to leverage commercial excellence solutions to achieve growth.

Industry Briefs

Chemical Industry Brief

Just-in-time supply chains involve too many variables to actually be reliable. It’s time to shift to just-in-case.

RevOps for Process Manufacturers

Align your sales, marketing, and product teams, embrace unified goals, and harness the power of data, processes, and technology

Wholesale Distribution Brief

Discover key strategies for maximizing profitability in wholesale distribution

Navigating Pricing, Rebate & Revenue Complexity in Pharmaceutical Distribution

Discover how to navigate pharmaceutical distribution complexity and how a pricing & incentive management program can improve profitability.

Industrial Manufacturing Brief

Gain deeper insights to drive smarter strategies and quicker action toward greater profitability.

Get in Touch

Can’t find what you’re looking for – get in touch! We’re here to help you map your path to profitability.

Contact Us