Improve Your Customer Experience with the Right Price by Ben Blaney
This article was originally published in MarTech Advisor. What better way to delight your customer than with a price they are comfortable paying? A data-driven approach...Read More
4 Early Warning Signs You May Lose a Customer by Mitch Lee
This post originally published by DestinationCRM. It’s widely known that acquiring a new customer is significantly more expensive than retaining an existing one. This m...Read More
G2 Gives Vendavo High Marks Thanks to User Reviews by C. Edward Brice
Thanks to high levels of customer satisfaction, peer-to-peer review site G2 has scored Vendavo in the upper echelon of business software makers for Fall 2019, with rankin...Read More
Vendavo Moves Into Visionaries Quadrant of Gartner Magic Quadrant for CPQ by Alex Hoff
For the third year running, my colleagues and I are excited to announce Vendavo CPQ Cloud has been recognized in the Gartner Magic Quadrant for Configure, Price, Quote (C...Read More
If You Want to Transform Pricing, You Need to Assess Your Pricing Culture by Stephan Liozu
Any transformation demands a cultural transformation. This is especially true with pricing. A cultural transformation is the only way to evolve mindset and embed pricing ...Read More
Is Product-as-a-Service the Secret Sauce to Increased Profitability? by Mitch Lee
A clear business trend today is that more and more companies are seeing the potential in increasing the ”servitizing” portion of their business. This is also the case...Read More
Vendavo Celebrates Intellectual Property Settlement Outcome by Bruno Slosse
As we head into the final quarter of 2019, we’re taking a moment to celebrate some nice company wins in Q3. Notably, we couldn’t agree more with the positive sentimen...Read More
The Wicked Problem of Leadership Support for Pricing by Stephan Liozu
In my Ph.D. work back in 2009 and 2010, I learned about the concept of wicked problems. Wikipedia defines it as “a problem that is difficult or impossible to solve beca...Read More
The Opportunity in Value-Based Pricing by Ben Blaney
Does this sound familiar? A Pricing Fairy Tale An ambitious, recent college grad starts their first pricing job. In week one, they are told to dive into the pricing proje...Read More
Align Your Pricing Software Capabilities with Your Business Model by Mitch Lee
Price is the top profitability lever any organization can leverage. When aligned with customers’ willingness to pay, price also plays a key role in the delivery of prem...Read More