Is Product-as-a-Service the Secret Sauce to Increased Profitability? by Mitch Lee
A clear business trend today is that more and more companies are seeing the potential in increasing the ”servitizing” portion of their business. This is also the case...Read More
Vendavo Celebrates Intellectual Property Settlement Outcome by Bruno Slosse
As we head into the final quarter of 2019, we’re taking a moment to celebrate some nice company wins in Q3. Notably, we couldn’t agree more with the positive sentimen...Read More
The Wicked Problem of Leadership Support for Pricing by Stephan Liozu
In my Ph.D. work back in 2009 and 2010, I learned about the concept of wicked problems. Wikipedia defines it as “a problem that is difficult or impossible to solve beca...Read More
The Opportunity in Value-Based Pricing by Ben Blaney
Does this sound familiar? A Pricing Fairy Tale An ambitious, recent college grad starts their first pricing job. In week one, they are told to dive into the pricing proje...Read More
Align Your Pricing Software Capabilities with Your Business Model by Mitch Lee
Price is the top profitability lever any organization can leverage. When aligned with customers’ willingness to pay, price also plays a key role in the delivery of prem...Read More
Capturing More Value With Price Segmentation by Alex Hoff
One of the most basic concepts of pricing is that price generally reflects (or should reflect) value. But it’s important to remember that value is not defined...Read More
Before Implementing Fees and Surcharges, Consider Your Customer by Ben Blaney
In the glorious summer sunshine, I went out in one of my classic cars over the weekend to a cars and coffee event. In 2007, I left my car with a company I’d identified...Read More
The New Reality of Pricing & Commercial Transformations by Stephan Liozu
In previous posts, I explained the impact of digitalization on both pricing and the commercial functions. I touched on tools, processes, and skills to develop in order to...Read More
Drive Better Margin and Customer Experience with Pricing Optimization by Alex Hoff
Pricing Optimization is a capability that is finally making its way into the mainstream for companies in all industries. The term price optimization deserves some definit...Read More
What’s New in Vendavo Enterprise Profitability Solutions? by Jin Yeoh
I am excited to announce the release of Vendavo Enterprise Profitability Solutions 9 (or in short, Vendavo EPS9.) I have worked in Vendavo services for almost 10 years im...Read More