Balance margin across factory capacity, commodity prices, and custom & complex customer requirements.

Business Criticality

Packaging companies need to be more innovative and agile to execute a winning strategy and deal with potential disruptions.

Changing consumer preferences, eCommerce, sustainability, FMCG, and retail-margin compression are already knocking at the door, waiting for you to make your move. Will you make the correct decisions to deliver margin and revenue growth effectively and efficiently, without errors? These changes are dynamic and holistic to your business, so you’ve got to ensure you’re right the first time

Vendavo is the market leader in working with packaging companies to modernize their commercial processes in order to deliver a superior customer experience with greater profitability.

How Does Vendavo Unlock Growth + Profitability?

Global Unified Pricing Processes

Gain the ability to scale pricing practices across business units.

Standardize prices and deal structures for configurable product needs. A streamlined process for pricing gives control back to you and the company to manage profit appropriately.  


3.7% Cumulative annual growth rate

In rigid plastic packaging 2020-2025 over the forecast period.

Control Commodity Price Changes

Stay ahead of pricing pressures and price at the speed of the market. 

Dynamically price based on updated market and cost data then automate price changes across your products and customer agreements in mass.  


of commitments in the packaging industry

in their offering of outcome-based or guaranteed pricing contracts by 2024

Capacity & Demand Management

Become aware of where you can grow your margin.

Coordinate prices based on market demand to accurately fulfill orders and allocate manufacturing production to achieve the highest realized value.


of packaging manufacturers

believe personalization has an extremely strong impact on their customers.

Industry Challenges & Vendavo Outcomes


  • Increased raw material costs due to regulatory changes
  • Sustainability mandate challenges
  • Competitive pricing pressures
  • Lack of innovative commercial pricing models
  • Lack understanding of perceived customer segment value
  • Managing pricing across complex contractual arrangements is cumbersome


  • Automated Intelligent Pricing
  • Price Optimization
  • Dynamic Pricing
  • Centralized Price Management
  • Market Data Management
  • Transfer Price Management
  • List Price Management
  • Pricing Guidance
  • Pricing Analytics
  • Incentive Management
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  • Higher demand for personalization, convenience, and affordability are driving SKU proliferation to new heights
  • Limited digital commerce capabilities
  • Increasing transparency, price pressure
  • Lack of integrated ecommerce and direct sales commercial processes


  • Improved Win Rates
  • Fast Accurate Quotation
  • B2B Ecommerce
  • Product Availability
  • Guided Selling
  • Deal Profitability
  • Price Agreements
  • Product/Offering Configuration
    Automated Proposal Generation
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  • Requirements for sustainability are rising at every step of the value chain—with rising activist scrutiny
  • Leading digital transformation while still in learning mode
  • Competing with marketplaces that erode bottom line
  • Efficiency and productivity across the supply chain


  • Artificial Intelligence
  • ERP and CRM Integration
  • Margin Optimization
  • Deal Negotiation Insights
  • Price Volume Mix Analysis
  • Advanced Segmentation Modeling
  • Predictive Business Alerts
  • Configurable Dashboards
  • Advanced Commercial Visualization
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We needed a unique tool to show the true profitability of the company and we found out that Vendavo was the best tool to bring transparency and visibility on the profitability at any level of granularity in the company.

Mirko Maternini
Strategic Global Pricing Manager

Trending Resources for Packaging Manufacturers