Commercial Excellence Maturity Assessment

Your organization is at Level 1, where your Commercial Excellence capabilities are “Unstructured.”

Your value propositions of products/services and prices are simplistic and uniform across all customers and delivered through an ad hoc, and chaotic experience.

Use the form to the right to download your detailed scores for each individual dimension of commercial excellence capability, along with actions you can take for improved growth + profitability.

Your organization is at Level 2, where your Commercial Excellence capabilities are “Disciplined.”

You use simplistic and basic rules to organize actions for routine offers. Approval processes for non-standard situations are established but consume excessive time.

Use the form to the right to download your detailed scores for each individual dimension of commercial excellence capability, along with actions you can take for improved growth + profitability.

Your organization is at Level 3, where your Commercial Excellence capabilities are “Adaptive.”

You’ve established sophisticated rules used to organize actions for most offers. Approval processes for nonstandard situations are established and straightforward.

Use the form to the right to download your detailed scores for each individual dimension of commercial excellence capability, along with actions you can take for improved growth + profitability.

Your organization is at Level 4, where your Commercial Excellence capabilities are “Optimized.”

You have a detailed and nuanced understanding of each customer. This enables tailored offerings for value and are priced accordingly – through an easy, digital experience.

Use the form to the right to download your detailed scores for each individual dimension of commercial excellence capability, along with actions you can take for improved growth + profitability.