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Vendavo® Announces Vendavo Deal Price Guidance for Salesforce® Sales Cloud on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

By Vendavo
June 29, 2020

Vendavo®, a market leader in commercial excellence solutions, today announced it has launched Vendavo Deal Price Guidance for Salesforce® Sales Cloud on Salesforce AppExchange, empowering customers to optimize deal win rates, improve enterprise profitability and enhance the overall customer experience.

Vendavo Deal Price Guidance for Salesforce® Sales Cloud

Vendavo Deal Price Guidance (VDPG) is an intelligent, cloud-native solution that delivers AI-enabled, deal-specific pricing guidance directly into a customer’s CRM and quotation workflows ensuring the right price for every quoting situation. 

“Research shows that 82% of B2B buyers now expect a B2C-like buying experience and yet only 27% of B2B buyers say suppliers excel at meeting these expectations,” said Alex Hoff, Vice President of Product Management and Marketing, Vendavo. “To remain competitive, B2B sellers must provide highly personalized and accurate offerings of the right products, at the right prices, through a superior customer experience. In too many cases, companies simply don’t have the ability to easily identify the right price for sales to use in each unique selling situation.” 

Unlike other black-box solutions which rely on hidden algorithms your business users can’t supervise, VDPG enables the ideal blend of advanced AI algorithms, combined with unique human insights that stem from real-world market, industry, and customer insights that yield the optimal pricing guidance for each and every quoting situation.

“This Vendavo application is a welcome addition to AppExchange, as it powers digital transformation for customers by arming sales real-time intelligence,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”

Additional Resources

About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 54,000 solutions, 7.5 million customer installs and 980,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.  

Salesforce, AppExchange and others are among the trademarks of, inc.

  • Price Optimization , Salesforce AppExhchange , vendavo deal price guidance


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.