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Vendavo Recognized in the 2024 CRN® Partner Program Guide

Vendavo< Vendavo March 25, 2024

DENVER  March 25, 2024Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced today CRN®, a brand of The Channel Company has included them in the 2024 CRN Partner Program Guide. The annual guide is an important resource for solution providers exploring technology vendor partner programs that deliver high value.

“Vendavo devoted significant new energy and resources to it partner program in 2023 so this recognition in early 2024 is particularly rewarding,” said Matthew Kenneally, Vice President of Global Alliances and Partnerships, Vendavo. “We work with the world’s leading brands to accelerate growth and profitability. We are passionate about helping customers deliver the right products, at the right prices, and the right time, and we are fully committed to supporting our partners to do the same.”

To be included in the 2024 Partner Program Guide 2024, CRN evaluated vendors on the level of program offerings including: partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.

The Vendavo Partner Program includes consulting partners such as BCG, Deloitte, and Simon Kucher; systems integrators such as PWC, EY,  Accenture, Capgemini, and IBM and technology partners such as Oracle, Microsoft, SAP, and Salesforce.

Recent Vendavo Partner Program expansion includes enhanced onboarding and enablement that provides all levels of training for Vendavo’s growing solution portfolio. This is notable as Vendavo has added AI-powered functionality across multiple solutions. Personalized access to Vendavo University in a Partner Group was also developed for more customized access and the ability to track consumption and certifications.

“Recognition on this list reflects the value of spotlighted vendor partner programs and their commitment to evolving with solution providers and supporting IT channel success,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN, at The Channel Company. “This recognition empowers solution providers to discover vendors that keep pace with the evolving requirements of their business and their clients. With CRN’s 2024 Partner Program Guide, solution providers can access deep insights into the unique strengths of each partner program and the vendors who demonstrate dedication to their partner community.”

View the full 2024 CRN Partner Program Guide, including the Vendavo listing, here:


About Vendavo
Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo’s solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world’s most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.​​

Vendavo is headquartered in Denver, with offices in Czech Republic, India, and Sweden. For more information, please visit

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. 

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© 2024 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.

Media Contact:

Kimberly Doyle

Kimberly Communications