The term sales intelligence refers to the technology and software
designed to enable smarter and more efficient sales strategies. Aimed at boosting profitability for B2B businesses, sales intelligence software empowers sales and marketing professionals to make the best possible use of their data.
With sales intelligence software, B2B companies can start to explore the full potential of existing data, turning information into actionable insights that make a real difference to their selling capabilities. The software can be used to provide valuable insights into the behavior of both new and existing customers, improving sales figures and retention rates alike.