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Vendavo and Market Medium – A Commitment to the End-to-end Commercial Process 

Bruno Slosse< Bruno Slosse July 19, 2022

Vendavo’s CEO, Bruno Slosse provides commentary on Vendavo’s recent acquisition of Market Medium.

It always brings me so much joy when I’m afforded an opportunity to share momentous company news with our employees, customers, partners, and peers across the globe. Today happens to be another one of those days. I’m excited to announce that Vendavo has acquired Market Medium, a cloud-based rebate and channel management solution provider for the manufacturing, high tech, consumer goods, and life sciences industries. 

When Vendavo was founded more than 20 years ago, our vision was to help manufacturing and distribution companies uncover more profit through price management and optimization. Over the last five years or so, we’ve tremendously expanded upon that vision to support the end-to-end commercial process including pricing, selling, configuring, quoting, negotiating, and more. The addition of Market Medium brings even deeper channel, incentive, and rebate management capabilities to our leading B2B price management solutions. 

I strongly believe that we have the most robust pricing, selling, and revenue optimization solution on the market. But more importantly, our customers are unlocking unmatched growth and profitability.  Our AI-embedded solutions have helped B2B enterprises like ABC Supply, Grundfos, Dell, and others, recognize an average of $26 million in annual incremental profit. That equates to benefits of 2.5% to 3.7% or more of top-line revenue hitting their bottom line as profits.  

Our customers are at the center of every business decision we make, including the decision to acquire Market Medium. It is a privilege to learn from our customers and grow with them. In speaking with them, many of them have expressed how challenging it is to manage rebates for their organizations. Accurately and efficiently managing rebates can often mean the difference between profitability and losing money. 

Vendavo customers are growing and facing more challenges every day. If we don’t grow with them, we will get left behind. We’ve got to innovate alongside our customers. We are grateful to each and every one of them for pushing us to be better day in and day out. 

Our goal is to make our solutions as simple as possible, with fast time-to-value. We’ve been going through a bit of evolution within the walls of Vendavo. We are committed to helping our customers adapt to ever-changing market conditions. We’ve come a long way, but recognize that in order to be successful, we must focus on growth. 

Market Medium has a fantastic team, strong leaders, and incredible customers that I am so thrilled to welcome to the Vendavo family.  

There’s a lot of work that went into making this strategic acquisition a reality. Thanks to all of those that put in countless hours behind the scenes to close this deal, create a unified vision for the future, and make informed decisions for the benefit of Market Medium and Vendavo customers and employees. 

This is a moment to reflect and celebrate, but there’s still more to be done. Looking ahead, we’ll be hard at work integrating our teams and products. In the meantime, we’ll be sharing our vision for the future by hosting webinars, workshops, and sessions for Vendavo customers (current and soon-to-be!) who are interested in deeper rebate management capabilities and want to start taking advantage of these richer features right away. One thing is certain, together, we are that much closer to becoming your one-stop shop for the end-to-end commercial process. I have a feeling that the best is yet to come. 

Looking for more information?

Don’t miss our virtual rebate management coffee talk on August 16th at 8 a.m. PST to learn how enhanced rebate functionality empowers manufacturing and distribution organizations on their path to unlocking growth and profitability.