News, News Releases

Vendavo Launches Intelligent CPQ

By Vendavo
March 15, 2018

In response to growing product complexity, increasing market volatility and ever-stressed margins, Vendavo, a leading provider of commercial excellence solutions, today announced the launch of Vendavo Intelligent CPQ Packaged Solution (VICPQ) to ensure sales provides the right offer, to the right customer, at the right price, at the right time.

VICPQ, a cloud solution, automates the delivery of pricing intelligence directly into the Configure, Price, Quote (CPQ) workflow for greater revenue, maximum margin and improved customer experience with every quote.

“While traditional CPQ solutions can generate faster quotes, they pull from static price lists that fail to incorporate optimized pricing,” said Sean Myers, Senior Vice President, CPQ, Vendavo. “In today’s high-expectation digital economy, every quote must work harder and with pricing accurately aligned to a customers’ willingness to pay to increase win rates and improve enterprise profitability. Pricing is now an essential ingredient to increasing an organization’s velocity to profit.”

In addition to price optimization algorithms, VICPQ also automatically delivers detailed account information into CPQ workflows including what the customer bought, how much they paid and other historical information. Business intelligence alerts have also been baked in to predict potential customer churn risk.

“Optimized price, historical account detail and churn prediction may be known by an organization but chances are that information exists in separate silos and isn’t easy for a salesperson to access,” said Myers. “Now, sales teams have all of this information at their fingertips, in a CPQ workflow, to shorten the sales quotation cycle from weeks to hours.”

According to Gartner, “by 2018, 40% of B2B digital commerce sites will use price optimization algorithms and configure, price and quote tools to dynamically calculate and deliver product pricing.”1 Additionally, “By 2022, more B2B quotes and orders will be created in a CPQ or in e-commerce applications than in ERP.”2 “In today’s digital economy, B2B buyers increasingly compare their buying experience to their last best B2C buying experience and modern businesses must respond,” said Bruno Slosse, President and CEO, Vendavo.

VICPQ is an out of the box integration between Vendavo CPQ Cloud and Vendavo Pricing Guidance Packaged Solution which includes Vendavo Price Optimization Manager, Vendavo Segmentation Manager, Vendavo Business Risk Alerts and Vendavo Profit Analyzer.

Supporting resources:

1 Gartner, “Magic Quadrant for Digital Commerce,” Penny Gillespie et al, 24 April 2017.

2 Gartner, “Predicts 2018: CRM Sales Technology Evolves With New Options for Improving Sales Outcomes,” Tad Travis et al, 15 November 2017.

3 Gartner, “Magic Quadrant for Configure, Price and Quote Application Suites,” Melissa A. Hilbert, Mark Lewis, 29 January 2018.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

  • commercial excellence , CPQ , Intelligent CPQ , Price Optimization

    Vendavo

    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.