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Target Pricing Guidance Best Practices Topic of Vendavo Session at Professional Pricing Society Fall Conference

By Vendavo
September 27, 2018

To help organizations utilize target price recommendations and empower sales with relevant reference points that increase revenue, David Anderson, business consultant with Vendavo, a leading provider of commercial excellence solutions, will lead a session at the Professional Pricing Society (PPS) Fall Conference in Dallas on Friday, Oct. 26 at 2:30pm CT.

In his session, A Roadmap for Implementing Target Price Guidance That Adds Value in B2B Commercial Processes, Anderson will share with participants’ the different stages of price guidance maturity and best practices for delivering practical, intelligent price recommendations to the organization.

During the 45-minutes session, participants will also learn:

  • Why target pricing guidance is important to the commercial selling process
  • The stages of target price guidance maturity and best practice techniques
  • How to develop a customized roadmap for pricing guidance maturity

Anderson has spent his career helping companies advance their strategic pricing agendas. He is a manufacturing engineer by training and has a MBA from Harvard Business School. For more than 15 years, Anderson has worked with various companies to identify and capture opportunities that drive revenue and margin improvements.

Vendavo will exhibit at PPS in booth #102. Registration is required to attend the Expo and take a course. Visit the PPS Spring Conference website or view the full course description in the conference PDF.

  • B2B , PPS , pricing , pricing guidance


    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.