Agricultural Equipment

Global Price Setting and Management

Price Intelligence Powered by Advanced AI Technology

Dynamic Market Based Pricing

Teams are no longer tied to complex, black-box solutions. Instead, Deal Price Optimizer allows for the ideal blend real-world market, industry, and customer experience for optimal pricing intelligence on every deal.


TruckPro Optimizes Prices

Delights Their Customers with Vendavo

Discover how TruckPro, a leading distributor of aftermarket heavy duty truck parts, delights their customers with the parts they need, when they need them, at a fair price, by partnering with Vendavo.


How Does Vendavo Unlock Growth + Profitability?

Dealmaking Made Simple

Make it easy to optimize your selling and profits.

Streamline team collaboration on customer-specific price lists and contracts, then automate the approval process to simplify the process for your customers.


Growth Possible

in long-term contract penetration by creating bundled offerings and developing new services

Product Configuration and Quoting

Enable eCommerce for your heavy equipment products.

Analyze every data point to build up a picture of current offerings performance to drive action that improves customer and product specific-pricing. Make it easy for customers and sellers to configure valid complex product offerings, and submit for quotes at the speed of digital commerce.


of heavy construction equipment manufacturers

are investing in digitalization projects

B2B Digital Negotiations

Make every deal a profitable deal.

Through segmented customer profiles, you can provide precise pricing for every customer experience, including those made through self-service channels, that include the gives & gets needed for direct sales.


of heavy equipment manufacturers

consider themselves to be digital leaders

Vendavo is a game-changer for our whole company around the globe.

Stephan Fessner
Head of Commercial Management and Processes

The Vendavo Way

With you every step of the way on your pricing and selling transformation journey


The Vendavo Way is our unique, proven, and trusted process to helping you unlock growth, revenue, and profitability. This 3-step methodology helps to ensure you get going fast, find success at every milestone, and keep paving the path toward continued business sustainability and prosperity for years to come.  

Consider us your trusted guide on this journey. We’ve been through this before and we can’t wait to help you go further, faster. 

Pricing Path of Least Resistance

Industry Challenges & Vendavo Outcomes


  • Limited measures for profitability across the value chain
  • Lack of innovative commercial pricing models
  • Limited spare parts profit optimization
  • Lack understanding of customer segment value


  • Automated Intelligent Pricing
  • Price Optimization
  • Dynamic Pricing
  • Centralized Price Management
  • List Price Management
  • Pricing Guidance
  • Pricing Analytics
  • Rebate and Incentive Management
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  • Equipment ownership duration is extending, decreasing new equipment sales
  • Changing and increasing customer requirements
  • Increasing competitive price pressure
  • Limited capabilities for digital commerce and sales
  • Parts and services are increasingly being sold online
  • Lack of relevant customer context for deal negotiation
  • Lack of single integrated view of the customer
  • Missing cross-sell and upsell opportunity


  • Improved win rates
  • Fast, accurate quotes
  • B2B ecommerce
  • Product availability
  • Guided selling
  • Deal profitability
  • Price agreements
  • Product/offering configuration
  • Automated proposal generation
  • Product recommendations
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  • Growing trade and regulatory risk
  • Aftermarket spare parts business model evolution
  • Lack of commercial process automation
  • Limited use of data insights for business optimization
  • Sales teams are struggling with executing deals
  • Lack of integrated Ecommerce and direct sales commercial processes
  • Ineffective use of artificial intelligence
  • Tax compliance exposure


  • Artificial intelligence
  • ERP and CRM integration
  • Margin optimization
  • Deal negotiation insights
  • Price volume mix analysis
  • Advanced segmentation modeling
  • Predictive business alerts
  • Advanced commercial visualization
  • Actionable pricing insights
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Trending Resources for Agricultural Equipment Manufacturers