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Pricing Sustainability

Get insights into creating a framework for developing price premiums to ensure better returns from sustainability activities

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Did you know that the top 15 “most sustainable” companies have performed below the S&P 500 over time? 

So how can a company gain more benefit from their investment into sustainability?  

In this white paper, Vendavo expert Kalle Aerikkala – himself the operator of a sustainable business – explores building a framework for sustainability development to select the most suitable pricing approach to optimizing these activities, and maximizing your benefits. 


  • In what customer segment you’ll be able to realize the most value from sustainability efforts. 
  • The two methods for building competitive differentiation that leads to price premiums. 
  • Real-world examples of companies that have applied these methods.