Before introducing a proven, methodical, pricing discipline within the walls of TruckPro, pricing was a small part of managing an entire product category and did not get the focus it needed to make real bottom line improvements.
However, Reid Garrett, Vice President of Merchandising was hired on to do just that – to give pricing the attention it deserved – with an established discipline and a team to own it across the organization.
Of course, complete transformation takes people, processes, and technology. TruckPro initially partnered with Vendavo for help with price optimization that expanded to include strategic product recommendations for sellers’ negotiations and cross-sells.
According to Garrett, TruckPro chose Vendavo because the team showed a lot of integrity, trustworthiness, and expertise in the selling process. Vendavo also had strong customer references and came highly recommended by analysts.