Customer Data: Another Path to Competitive Advantage

By Vendavo
February 4, 2012

Today’s B2B companies have both the advantage and burden of a deluge of data about their customer from social media, CRM, web analytics, etc.. Those CMOs that are able to harness this data will reap tremendous benefit.

But its not simply about having the most advanced data-mining system on the block. Rather, it’s about having the capability to systematically leverage your data to gain real insight to your customers, and the being able to act on this data to improve engagement, satisfaction, and brand loyalty.

Reading: When CMOs Learn to Love Data, They’ll Be VIPs in the C-Suite


– Edward Gorenshteyn





    Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.