February 4, 2012
Today’s B2B companies have both the advantage and burden of a deluge of data about their customer from social media, CRM, web analytics, etc.. Those CMOs that are able to harness this data will reap tremendous benefit.
But its not simply about having the most advanced data-mining system on the block. Rather, it’s about having the capability to systematically leverage your data to gain real insight to your customers, and the being able to act on this data to improve engagement, satisfaction, and brand loyalty.
– Edward Gorenshteyn