Improving Sales Effectiveness, Part 3: Protecting Brand Values & Perceptions Even in B2B there's an emotional component to brand perceptions that can impact pricing and selling. Read More
CPQ and Touchless Buying, Part I: Selling Mechanisms Ben Blaney explains the selling mechanisms enterprises will use in the near future. Read More
Improving Sales Effectiveness in a Downturn, Part 2: Building Pricing Discipline Pricing discipline and pricing guidance frameworks are what help smart enterprises continue to drive value during disruptions. Read More
How AI Will Transform Commercial Pricing What are the realities of artificial intelligence in commercial pricing? Read More
Improving Sales Effectiveness in a Downturn, Part 1: The Art of Negotiation Negotiation practices can help an enterprise maintain sales effectiveness during disruption. Read More
Change Management, Part 2: The Importance of Internal Alignment on Pricing Getting everyone on the same pricing page can make all the difference. Read More