Ben Blaney explains the selling mechanisms enterprises will use in the near future.
Pricing discipline and pricing guidance frameworks are what help smart enterprises continue to drive value during disruptions.
Ben Blaney explains how companies can defend against the global impacts of such an event.
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What are the realities of artificial intelligence in commercial pricing?
Negotiation practices can help an enterprise maintain sales effectiveness during disruption.
Targeting and self-evaluation are everything in building a coherent pricing strategy.
We comment on McKinsey's observations about the need for new pricing tools and approaches.
The differences are deep and significant, as Ben Blaney explains.