Our CEO, Bruno Slosse, has a featured article in TechTalks about the imminent changes in pricing being driven by artificial intelligence, and the enormous benefits they may bring.
In B2B pricing, the challenges AI can address for the CEO are twofold: first, there’s the matter of reducing lost opportunity, simply because the wrong price was presented and the customer took their business elsewhere. Increased responsiveness—with the right information—means increased revenue.