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How to Solve Price Puzzles

Vendavo< Vendavo May 10, 2023

Vendavo CFO Dayton Kellenberger speaks to CFO Dive about how technology has changed the speed and methods that finance chiefs can use to make pricing decisions and the evolution of price-volume-mix analyses.

What price-volume-mix is designed to do is to try to identify the gaps between your expected versus actual sales and your expected margin versus actualized margin. So price, volume, and mix are really the three main components there that impact your revenue and your margins from a price perspective.

Dayton kellenberger, cfo at vendavo

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Further Reading on Price-Volume-Mix

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In March 2021, Dayton Kellenberger contributed this article to CFO Dive.

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