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Vendavo a “Leader” in 2021 IDC MarketScape for Price Optimization Applications

Alex Hoff< Alex Hoff September 24, 2021

In the just-announced IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2021 Vendor Assessment, Vendavo is called a “Leader.”   

This is the second consecutive IDC MarketScape for PO&M where we’ve been given that recognition.  IDC credited us with being extremely focused on handling complex pricing scenarios, and the report also goes on to say that,  

Vendavo enables B2B organizations to develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness, and improve customer experience. 

We’re thrilled, as you might expect, by being cited this way by one of the leading industry analysts around.  It just reflects the commitment everyone at Vendavo feels when it comes to driving improved results and outcomes for our customers.   

That’s important at any time, but it’s been particularly vital during the past year-and-a-half, as disruption and market volatility have been the order of the day. 

Helping Customers Thrive Within a New Normal 

Right now, the business world is enormously different from the one we all knew before the pandemic hit.  COVID’s impacts have drawn attention to the need for digital transformation of pricing, and to the critical role pricing plays in sustaining an organization during times like these. 

We can’t praise our team at Vendavo highly enough for the vision they’ve forged, and the hard work they’ve put in to make that vision a reality for our customers.  To accomplish it amid all the tumult and uncertainty we’ve seen?  That makes it even more impressive.  And we’re happy IDC chose to recognize the quality of what we’ve been so focused on delivering. 

One thing about a recognition like this?  It sets a very high standard for us to measure up to in the months and years ahead.  We’re confident of the Vendavo team’s ability to meet that standard and even surpass it as we keep moving forward. 

To get a complimentary copy of the report, go here.