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What are the realities of artificial intelligence in commercial pricing?
Negotiation practices can help an enterprise maintain sales effectiveness during disruption.
Targeting and self-evaluation are everything in building a coherent pricing strategy.
We comment on McKinsey's observations about the need for new pricing tools and approaches.
See IDC’s insights into how companies have implemented digital transformation this past year.
The differences are deep and significant, as Ben Blaney explains.
The parallels for healthcare and pricing professionals are striking.
It's crucial for companies that want to survive, let alone thrive.
Commercial excellence demands that these four elements are properly in place.