Gartner® Report

VoC Innovations Increase Customer Retention

Explore the steps Vendavo took to improve customer success by gathering customer insights and analyzing feedback.  

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Unlock Customer Insights for Business Growth 

Discover how to utilize customer feedback and success to streamline operations and improve customer outcomes. Learn more about three types of feedback to gather, the importance of a real-time customer insights dashboard, and how streamlined information can lead to product improvements.


Get the new report from Gartner to learn how to:  

  • Understand the importance of customer feedback and insights on business operations 
  • Gather the right types of customer feedback, and which types are most helpful 
  • Compile and analyze VoC feedback 
  • Utilize feedback and insights to improve product offerings, including when that feedback might indicate a new solution should be created 

Turn customer insights and feedback into a competitive advantage for business growth. 

Integrating VoC data into key business processes and activating the data have allowed Vendavo to steadily improve its gross customer retention rate to more than 95%.

We understand that, as a SaaS company, we’re in the renewal business now, which means the customer experience is key. We have to help our clients measure and validate the value they’re realizing over time.

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