REPORT
The 2025 Pricing, Selling, and Profit Optimization Report
Margins are under pressure, but pricing innovation is delivering results. This report, a collaboration with Copperberg, shows how leaders are modernizing, the wins they’re seeing, and the roadmap for profitable growth.
Are You Falling Behind in Pricing Modernization?
In a complex market, pricing is one of the few levers you can control. But high-performing companies are building scalable infrastructure, embedding pricing in sales workflows, evolving rebates, and proving ROI.
That’s where the 2025 Pricing, Selling, and Profit Optimization Report, a Vendavo and Copperberg collaboration, comes in. We surveyed senior pricing, commercial, and finance leaders in manufacturing and distribution from across North America and Europe. The findings reveal a pricing function at a turning point:
- Automation is gaining traction
- Dynamic pricing and predictive analytics are delivering measurable gains
- CPQ adoption is transforming sales performance
- And rebate programs are evolving into strategic growth levers.
Grab your copy for more on insights like:
- 85% still use spreadsheets, but momentum toward automation is growing fast.
- 83% of dynamic pricing users report improved accuracy and profitability.
- Mature CPQ adoption = 6x higher quote conversion rates.
- Rebate ROI remains low, but automation and design evolution are closing the gap.
