Research Report

2024-2025 Top Growth Drivers Report for Manufacturing and Distribution

Gain exclusive insights into how more than 300 CFOs within manufacturing and distribution companies set financial strategies and guide their rebate programs. 


  • Explore top financial strategies used by CFOs. Learn how 300+ finance leaders navigate volatility with strong partnerships, smart pricing, and advanced sales strategies.

  • Learn how to build smarter rebate strategies. Understand why rebate programs are pivotal in driving revenue improvements and how finance leaders are guiding the strategies.

  • Apply key takeaways to boost efficiency and reduce costs. Discover strategies to streamline rebate program management, reduce operational costs, and eliminate inefficiencies.

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A volatile economy demands agility 

It’s a hyper-competitive market out there. The global economy is a mixed bag of decline, stagnation, and growth. To grow profitably, manufacturers and distributors need strong financial strategies.  That’s where our 2024-2025 Top Growth Drivers Report for Manufacturing and Distribution comes in.  We surveyed finance leaders from 300 manufacturing and distribution companies in North America and Europe to learn about: 

  • The state of their company growth and profitability
  • The strategies they are using to increase revenue and profitability 
  • How they’re managing rebates 
  • Confidence in their ability to stay agile on the economic roller coaster 

A volatile global economy is causing manufacturers and distributors to shift their financial strategies out of the status quo into a mix of strong partnerships, smart pricing, and advanced sales and incentive initiatives. Unifying pricing, selling, and rebate strategies is key to growth.

Eric Carrasquilla CEO Vendavo
Eric Carrasquilla
Chief Executive Officer at Vendavo

Unify your pricing, selling, and rebate strategies

It’s not enough to know you want to see growth and profitability. That’s just the first step. From there, you need modern solutions to streamline data integration, predict customer behavior, and provide usable insights to meet evolving market demands.This report is designed to help you:

  1. Focus on strategic financial shifts – Navigate economic uncertainties with enhanced partnership programs, smart pricing strategies, and advanced sales incentives.
  2. Enhance the effectiveness of your rebate programs – Gain insights into how rebate programs drive revenue growth and customer loyalty across North America and Europe.
  3. Navigate operational challenges – Address the inefficiencies of manual rebate processes and explore solutions to streamline management. 

Our rebate program increases our sales volume and we love that, of course. Maybe even more important, though, is how it helps us stay in close contact with our customers and their needs. Executing a smart, timely incentive program means we have insight on what they want, and we can deliver it quickly and efficiently. Customer service is at the heart of what we do.

Matt Altimari
VP of Finance, Genpak