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Afloat, Not Aground: Helping Leaders Navigate Toward Profitability in Volatile Markets

Vendavo< Vendavo June 23, 2021

Every CEO and CFO is now aware of it: There’s no escaping volatility in the modern marketplace. Fluctuations, changes, and traumas are the new norm, and no industry is safe.

Every CEO and CFO is now aware of it: There’s no escaping volatility in the modern marketplace. Fluctuations, changes, and traumas are the new norm, and no industry is safe. Each day, there are shifting currents and sudden winds that may blow your seemingly safe ship of commerce off course.  

As captain of that ship, you’ve got to keep a weather eye on the market to steer it safely through disruptions. So, if you’ll pardon a few more nautical analogies, here are some best practices for navigating those dangers so you can sustain long-term profit amidst ever-changing conditions. 

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