Saravanan Krishnakumar

  • Trade Promotion Management Blog Vendavo

    Trade Promotion Management: A Comprehensive Guide for Optimizing Sales Strategies

    In a world where every marketing dollar counts, mastering Trade Promotion Management (TPM) is critical. In this article by Saravanan Krishnakumar, VP Channel Management…

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  • Voice of the Customer

    Organizational Growth Starts with Voice of the Customer 

    Alex Hoff, Chief Product Officer at Vendavo, explores Voice of the Customer impact on growth and strategies.

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  • Vendavo and Oracle Partnership Announcement

    Vendavo Collaborates with Oracle to Deliver Enhanced SaaS Rebate and Channel Incentive Capabilities

    Vendavo, a global market leader in B2B pricing, selling, and rebate solutions and a member of Oracle PartnerNetwork (OPN), today announced a new collaboration…

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  • An illustration of two people surrounded by graphs, charts, and a light bulbs indicating the many components of B2B revenue optimization

    Demystifying B2B Revenue Optimization 

    Optimizing revenue is key to business success. In this article by Kamal Sabnani, explore the art of revenue optimization and its impact on business…

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  • A bar graph decreasing from left to right with a businessman tumbling down it, to accompany an article about PPI Easing and whether Manufacturers and Distributors should Worry About Price Decreases

    With PPI Easing, Should Manufacturers and Distributors Worry About Price Decreases? 

    Producer/wholesale prices (PPI) have been on the decline for several months, but what does that mean in terms of inflation and margins? This article…

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  • Vendavo announces Gina Bates as new Chief Revenue Officer

    Vendavo Announces Gina Bates as New Chief Revenue Officer  

    Vendavo announces Gina Bates as new Chief Revenue Officer

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  • Improving Pricing Performance with Volume Curves

    Improving Pricing Performance with Price Curve Optimization 

    What are volume curves, and how do you optimize them for your business needs?

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  • Vendavo reflects on market medium acquisition 1 year later

    One-Year Later: How Vendavo’s Acquisition of Market Medium Strengthened an Already-Proven, End-to-End Profitability Solution 

    On the one-year anniversary of Vendavo’s acquisition of Market Medium, Emily Magyar, Content Specialist at Vendavo shares reflections on the remarkable progress Vendavo has…

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  • Czechitas Vendavo Group Photo

    Digital Academy: Empowering Women in Technology

    Vendavo is proud to partner with Czechitas, a non-profit organization dedicated to increasing diversity and digital proficiency among women in the world of IT.…

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