Win Friends with Commercial Excellence


How to Win Friends, Influence People, and Achieve Excellence

Learn how pricing and sales teams can adopt better tools and processes to improve Commercial Excellence Maturity. 

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In B2B, pricing is a critical component of a larger commercial or go-to-market process. From product marketing, to market & channel specific planning, to sales execution; each stage of the journey influences the next.  

That’s why it’s so important to employ an integrated and holistic Commercial Excellence strategy.  In this eBook, we explore how to take the necessary steps to identify your target customers, and execute on delivering your value proposition to them. 


  • How to assess your own Commercial Excellence Maturity level 
  • The primary challenges facing today’s B2B sales teams 
  • The steps to take to move beyond outdated processes so your sales team can work more effectively