Planning for the Unknown: Why Use Scenario Planning in Your Pricing
When markets turn turbulent, companies need to have contingency plans already in place – like scenario planning for their pricing strategies and tactics.
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In this expert eBook, Kalle Aerikkala explores the value of scenario planning for pricing, and lays out examples of how it can protect profitability and competitiveness during disruptions or challenges.
Why uncertainty is still with us, and why it’s important to use pricing scenario planning to mitigate potential risk.
Details on how to implement pricing scenario planning at the tactical level.
Examples of scenario-building in B2B pricing operations.