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Planning for the Unknown: Why Use Scenario Planning in Your Pricing

When markets turn turbulent, companies need to have contingency plans already in place – like scenario planning for their pricing strategies and tactics.

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In this expert eBook, Kalle Aerikkala explores the value of scenario planning for pricing, and lays out examples of how it can protect profitability and competitiveness during disruptions or challenges.


  • Why uncertainty is still with us, and why it’s important to use pricing scenario planning to mitigate potential risk.
  • Details on how to implement pricing scenario planning at the tactical level.
  • Examples of scenario-building in B2B pricing operations.