SEPTEMBER 28th – 30th

Pricing Strategy USA Summit

C. Baldwin Hotel, Houston

Pricing in the New Era

Vendavo is a proud sponsor of the Pricing Strategy USA Summit and is looking forward to sharing information on how to optimize pricing, revenue management, commercial, marketing, and digital transformation.

Catch Up with Vendavo in Houston

There are a few ways to engage with Vendavo experts at the forum. We’ll be hosting a keynote session, workshop, and private dinner. Plus, you can come visit us in the exhibition hall or schedule a demo in advance!

Keynote – September 29th

 Drive Agility: Impact Your Business and Lead the What-next

The new era of pricing is shifting every few months. The global understanding of what was to come in February is different than June and will continue to be shifting throughout 2022. To be proactive and agile, organizations must examine macroeconomic factors – the drivers and risks – to make better, faster, data-driven decisions that continue to focus on supporting customers.

  • Understand the economic factors that are affecting your business strategies and system impacts this year
  • Review the top drivers to minimize risk
  • Learn how industry peers are enabling margin growth and increasing business process efficiency

Workshop – September 28th

Building your Business Case for Transformational Commercial Excellence

Reveal your business cases that identify the value of pricing and commercial excellence initiatives, adapt to internal pressures and external volatility, and have higher levels of organizational adoption to maximize revenue. Participate in strategy-defining and decision-making exercises and learn from your peers.

  • Participate in strategy-defining and decision-making exercises
  • Review potential value drivers and common areas of risk
  • Concept a model for success for your pricing interests
  • Learn what industry peers are doing to drive margin uplift and increase business process efficiency

Schedule a Value Chat

Looking for one-on-one time with a Vendavo commercial excellence expert? Come by the booth for a demo or reserve your spot now.


Schedule Chat

Networking Dinner

While presentations, roundtables, and workshops are sure to drive value and provide actionable insights, some of the most eye-opening conversations take place while sharing a meal. Save your dinner spot and come hungry! 

Reserve My Seat

Vendavo Team at the Conference

Here are the faces you’ll meet that are geaking out about all things pricing at the forum this year. 

Alex Hoff
Chief Product Officer

Alex Hoff has been with Vendavo since 2008 and has served in roles across pre-sales, professional services, marketing, and product management. In his current role as head of product management, Alex manages a talented team that brings innovative software solutions to market that enable B2B corporations to operationalize their commercial excellence strategies. Since 2018, Alex has led the transformation of Vendavo’s product portfolio from a first-generation on-premises software platform, to a portfolio of integrated cloud-native SaaS products.

Connect with Alex on LinkedIn

Israel Rodrigo Discussing Best Practices for Using Ubiquitous Data on Vendavo
Israel Rodrigo
Business Consultant

Israel is a Business Consultant at Vendavo with more than 15 years of extensive international experience in logistics, wholesale distribution and software industries. Prior to Vendavo, he worked at Deutsche Post DHL and McKesson in several strategic positions, such as controlling, customer finance, sales development, and leading profit optimization and pricing transformation. He holds a BS degree in Statistics and Economics from Universidad Carlos III de Madrid (Spain) and lives in Seattle, Washington.

Connect with Israel on LinkedIn

Dan Wadkins
Dan Wadkins
Enterprise Account Executive

Dan has over 20 years’ experience in providing robust solutions to customers, focusing on a diverse range of verticals including Oil and Gas, the Chemical Industry, Renewables, Food and Beverage, Manufacturing, Industrial, Automotive Distribution and CPG.

Mike Bernard
Mike Bernard
Chief Marketing Officer

Mike Bernard brings over 15 years of B2B Marketing experience to the role with a deep passion for driving revenue growth, leveraging marketing technology and in building an outstanding team around him.

Connect with Mike on LinkedIn

Janice Shih
Janice Shih
Principal Consultant

Janice is a Principal Consultant at Vendavo with 20 years of progressive global experience in pricing consulting and process transformation focusing on pricing process re-engineering, change management, and profitability for manufacturing, wholesale distribution and process industry customers. Prior to Vendavo, Janice was a lead consultant delivering pricing solutions for the banking and financial industries. Janice holds a MS degree in Engineering System Management from Texas A&M University and BS degree in Industrial Engineering and Operations Research from UC-Berkeley.

Connect with Janice on LinkedIn