Professional Pricing Society Fall 2023 Conference

Paul Sansom is a Denver-based Business Consultant focused on understanding market challenges, building business cases, and driving business value and outcomes for Vendavo customers. Paul has a wide range of expertise in business development, forensic market analysis, CRM management, marketing communications, field engineering, and corporate business strategy. Prior to joining Vendavo, Paul led the Business Intelligence group at TRC Companies. He has also worked for KBR, EMS, and Kiewit in various market analyst and business development roles. Paul received his Bachelors in Management with an emphasis in Marketing from Georgia Tech Scheller College of Business, and hold a Business Analytics Certificate from The Wharton School.

Prior to working for Vendavo, Alex worked in various marketing and pricing roles for Fortune 500 companies in business services, retail/consumer goods, and freight transportation.

Alex earned his MBA with a Concentration in Marketing from the MJ Neeley School of Business at TCU where he also holds a B.S. in Psychology.  Alex was also among the early participants in the Certified Pricing Professional program from the Professional Pricing Society in 2008.

Jonathan Zern may be one of the newer Vendavo team members, but he’s no rookie when it comes to connecting good-fit SaaS integrations with bottom line business growth for his clients. For more than a decade, he has championed winning strategies that drive profitable outcomes for enterprise and enterprise-level organizations. He has worked in escalating software managerial roles throughout his career, from project manager to account executive to regional sales manager, for industries that include insurance, education, transportation, and the enterprise. He loves a challenge and routinely hits home runs for his clients because of his unique ability to really listen. Jonathan knows how powerful price can be and works tirelessly to ensure his clients realize that value.

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Tariq Shah may be somewhat new to the Vendavo team but he brings nearly two decades of business to business leadership experience that both his clients and teammates find invaluable. He started his career recruiting other b2b sales professionals and, over the years, flexed his own winning sales skills by using technology to solve real world problems in measurable ways. His background includes time spent as a regional sales director, senior energy portfolio manager, and key account manager within manufacturing, distribution, energy, and other industries. Today, he holds numerous certifications including certified Leadership Growth Coach. Tariq is passionate about helping organizations grow through the power of price and he coaches them on how to use pricing technology to mitigate risk, retain margin, and generate revenue.

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David Van Wagoner may be a Vendavo rookie but already, he’s seen firsthand the best way to satisfy customers is to help them grow stronger through pricing improvement. With more than 25 years of client prospecting, lead generation, account development, and client relations experience, he knows what it takes to connect the dots between client need and client resolution. He is a passionate team player with a knack for enjoying his teammates, clients, and career. He wholeheartedly subscribes to the notion success is the reward for hard work.

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