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Gartner® Report

Make Technology a Teammate to Humanize the B2B Seller Role

Technology and human ingenuity are joining forces to improve sales strategies. Here’s why that blend is a differentiator for the companies willing to adopt it.

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Boost Your Productivity

See how AI and digital tools are freeing up time for what truly matters – engaging customers and closing deals. 

Enhance Your Skills 

Learn how technology elevates salespeople’s natural talents, helping them connect better and sell more.  

Achieve Better Outcomes 

Understand how integrating powerful tech can help you adapt to changing buyer needs and drive better results.

Technology A Teammate Asset

Grow Faster with Smarter Salespeople and Better Technology 

Imagine a sales environment where technology isn’t something that you simply throw at a problem, but rather a strategic partner, almost like another teammate. 

This isn’t science fiction. It’s the present and future of sales. As per our understanding, Gartner® insights reveal that this approach makes sales easier and fundamentally changes the game by enhancing the unique strengths of every seller.

The future of sales promises a world where every call, every strategy, every interaction is powered by technology that understands and amplifies your human touch.

The Shift from Tool to Teammate 

Forget the old days of technology as just another quick solution. Now, it’s about collaboration. Tech and sellers are working hand in hand to streamline processes and enhance interactions. 

This is selling, upgraded. 

In this report, you’ll learn: 

  1. To embrace new technologies – Discover how innovations like generative AI and digital humans can redefine your sales process. 
  1. Step-by-step practical advice – Get tips on how to bring these technological advancements into your day-to-day sales tactics. 
  1. Why the time is now – Keeping up with technology means staying ahead of the competition. Don’t miss out on revenue because you failed to adapt.

Gartner, Make Technology a Teammate to Humanize the B2B Seller Role, Betsy Gregory-Hosler, Jared Davis, 1 February 2024.

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