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Fireside Chat with Björn Willemsens | Growth + Profitability Summit 2023 

November 17, 2023

In this Fireside Chat from Vendavo’s Growth + Profitability Summit 2023 in Stockholm, Matthew Kenneally, Vice President of Global Alliances and Partnerships at Vendavo, talks with Björn Willemsens, Founding Partner at PAGE-37, about his company’s partnership with Vendavo, how PAGE-37 helps their clients, and the importance of a multichannel approach to pricing and eCommerce.

Matthew Kenneally: Hello, I’m Matthew Kenneally. I’m the Vice President of Global Alliances and Partnerships here at Vendavo. With me I have Björn Willemsens from PAGE-37, and we’re here in the beautiful city of Stockholm at our Growth + Profitability Summit. Björn, welcome! 

Björn Willemsens: Happy to be here, Matthew. Thank you so much. 

Kenneally: So, your organization, PAGE-37. Do you want to talk a little bit about it and what it does?

Willemsens: Sure. We are a partner to Vendavo but, beyond that, we are a pricing specialist consultancy. So, we help companies get better profits through increased pricing capabilities, and we really invest in that and help companies transform to a more mature approach to pricing. 

Kenneally: And how is it that PAGE-37 and Vendavo work together on behalf of the clients, and how does the client get value?

Willemsens: Well, we often help clients prepare for an automation project, which means we look at their pricing strategies and go to market, but also the underlying data structures, processes, roles, and responsibilities, who picks up what, and get them prepared for an automation. So just to make the ride a bit smoother.

Kenneally: And you’re going to be doing the keynote this afternoon in just a little bit. Do you want to talk a little bit about what you’re going to be discussing in the keynote? 

Willemsens: It’s always difficult to select a new topic because many of the people here attend quite some conferences. This time I’ll talk about the importance of a multi-channel approach to pricing and eCommerce. It’s like the upcoming importance, especially for B2B companies. They underestimate the power of a good eCommerce approach, so that’s the theme for today. 

Kenneally: That’s fantastic. Well, thank you very much. I’m looking forward to seeing the keynote and thank you so much for partnering with Vendavo. Greatly appreciate it.

Willemsens: You’re welcome, Matthew. Thank you.