Streamlined Operations
Vendavo’s Rebate & Channel Manager provided a centralized platform for commercial promotions, enabling the manufacturer to streamline and automate their processes, reducing errors and risk, saving time.
Discover how this leading confectionary manufacturer modernized their sales process and improved profitability with Vendavo’s Rebate & Channel Manager.
Vendavo’s Rebate & Channel Manager provided a centralized platform for commercial promotions, enabling the manufacturer to streamline and automate their processes, reducing errors and risk, saving time.
The manufacturer was able to gain better visibility and control over trade promotions, resulting in increased exposure, volume, and sales.
With the ability to sell directly to customers and better manage trade promotions, the manufacturer experienced improved profitability and customer satisfaction.
A renowned confectionary manufacturer with a reputation for quality and innovation sought to improve their trade promotion management by replacing their paper-based system. The company sold primarily through distributors but aimed to expand their distribution channels, enhance their promotions, and boost sales. With a commitment to using high-quality ingredients and developing new products, the company turned to Vendavo to streamline their processes and achieve greater profitability.
The confectionery manufacturer faced challenges with their previous paper-based rebate and promotion management system, which lacked a centralized platform for commercial promotions. To improve the sales process, the company had to develop a new solution that required detangling the ERP and developing a user interface for rebates. After running a comprehensive program and researching various companies, they chose Vendavo’s Rebate & Channel Manager for Trade Promotion Management and scalability.
The company successfully implemented Vendavo’s Rebate & Channel Manager to manage their commercial promotions and gain better visibility, resulting in significant cost savings, better promotions, and increased sales. Despite the challenges and learning curve, the manufacturer was committed to training and getting everyone comfortable with the new solution. The project had a major impact on the company, enabling them to sell directly to customers and improve their bottom line. The manufacturer plans to continue using Vendavo’s tools to drive success and streamline their operations, with price optimization as the next frontier.
This Vendavo customer is a leading confectionery manufacturer that produces a wide range of candies, including iconic brands that have been around for decades. They have a strong reputation for quality and innovation in the industry and they sell through a vast network of distributors and brokers, retail stores, and direct-to-consumer channels. The company is known for its commitment to using high-quality ingredients and for its ongoing efforts to develop new and exciting products that appeal to a wide variety of customers of all ages
Industry: CPG Manufacturing
Region: North America, with distribution channels in more than 75 countries
Vendavo Product: Rebate & Channel Manager