Aftermarket Business Platform

Sheraton Hotel, Stockholm

Unlock Service Excellence with Data

Vendavo is a proud sponsor of the Aftermarket Business Platform and is looking forward to sharing insight on how to optimize the power of data for pricing, sales, and customer experience. Through value based pricing, recruiting pricing professionals, and bridging the gap with sales, learn how to use data to communicate pricing internally and to customers.

Vendavo Team at the Conference

Here are the faces you’ll meet that are geaking out about all things pricing at the forum this year. 

Business Professional Analyzing Deal Price Optimization on Vendavo
Kalle Aerikkala
Senior Business Consultant

As a Senior Consultant, Lehrasib implements Vendavo’s Pricing Solutions for clients in various industries and helps them define better pricing strategies as well as improve revenues & margins.

Connect with Kalle on LinkedIn

Adam Baker
Adam Baker
Vice President Sales

Adam Baker is the Vice President of Sales at Vendavo and has a history of building and leading high performance, global SaaS sales organizations. Adam has founded, scaled, and exited two SaaS companies as CEO. He has also served as a board member for 7 different high growth software companies.

Connect with Adam on LinkedIn

Yekta Yeganeh
Yekta Yeganeh
Managing Consultant

Yekta Yeganeh is Managing Consultant at Vendavo, leading the EMEA consulting practice. Previously a management consultant at McKinsey & Company, she joined Vendavo in 2014. Yekta directs large-scale international projects across various industries, helps our clients meet and exceed their goals by delivering and managing commercial excellence transformation projects for strategic pricing, implementing and integrating pricing software, and organizational change management.

Connect with Yekta on LinkedIn

Catch Up with Vendavo in Stockholm

There are a few ways to engage with Vendavo experts at the forum. We’ll be hosting a keynote session, idea blitz table, and complimentary dinner.

Keynote – October 13th

Growth Opportunities and Profitability Through Organizational Alignment

The most successful commercial excellence teams are building more tight-knit working relationships between the pricing function and other functional teams across the organization. Determining pricings’ strategy can be complex but simplify the process with continuous collaboration and visibility

  • What pricing segmentation can do for your organization, why it matters, and a framework for assessing as a strategy;
  • How to align your people, processes, and technologies to improve profitability;
  • Learn how to create an environment of continuous collaboration and directly work with different teams.

Idea Blitz – October 13th

Table E: How to Set Up Cross-Functional Commercial Excellence to Boost Service Selling?

Your commercial excellence journey begins with assessing your current state. Join this Idea Blitz to discover:

  • Where does your organization fall on The Commercial Excellence Maturity Model?
  • How to improve key business process capabilities that make up your Middle Office
  • How to work with your customer accounts, products and services, pricing, sales channel, analytics, and process integration?

Schedule a Value Chat

Looking for one-on-one time with a Vendavo commercial excellence expert? Stop by our blitz table and say hello.


Networking Dinner

While presentations, roundtables, and workshops are sure to drive value and provide actionable insights, some of the most eye-opening conversations take place while sharing a meal. Save your dinner spot and come hungry!