Is REBATE a 4-letter Word in Your Organization?
3 Ways to Regain Control of Channel Profitability with Your Incentive ProgramsLearn More
In B2B pricing, channel rebate systems are ubiquitous and a significant driver of channel profitability, often amounting to a double-digit discount off invoiced revenue. Although seemingly ever-evolving, incentive systems tend to support three primary objectives.
Regardless of the objective, many B2B companies consistently make common errors – this results in inefficient deployment of back-end funds and lack of clarity in business objectives. Watch to learn the common mistakes made today, how your company can avoid these common pitfalls when designing channel incentives, and how a competency in managing incentives can be a strategic differentiator that sets you apart from your competitors.