3 Ways to Regain Channel Profitability with Your B2B Incentive Programs

In B2B pricing, channel rebate systems are ubiquitous and a significant driver of channel profitability, often amounting to a double-digit discount off invoiced revenue. Although seemingly ever-evolving, incentive systems tend to support three primary objectives.


Is Rebate a 4-Letter Word?

3 Ways to regain Channel Profitability with your Incentive Programs

Regardless of the objective, many B2B companies consistently make common errors – this results in inefficient deployment of back-end funds and lack of clarity in business objectives. Watch to learn the common mistakes made today, how your company can avoid these common pitfalls when designing channel incentives, and how a competency in managing incentives can be a strategic differentiator that sets you apart from your competitors.

We needed a unique tool to show the true profitability of the company and we found out that Vendavo was the best tool to bring transparency and visibility on the profitability at any level of granularity in the company.

Mirko Maternini
Strategic Global Pricing Manager

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