Vendavo Acquires Market Medium 

Market leading B2B price optimization and CPQ solutions meet robust rebate and channel management capabilities to help you unlock growth and profitability.

A Winning Duo

Grow Revenue and Profits

Since day one, Vendavo has been committed to helping B2B enterprises improve their bottom line. Our AI-embedded pricing and selling solutions help customers price better, sell better, and negotiate better to improve top line revenue and bottom-line profits.

Joining forces with Market Medium reinforces our commitment to serving manufacturing and distribution organizations on their path toward optimizing revenue growth and profitability. Now, our customers can plan, accrue, track, and distribute channel incentives across the entire partner ecosystem more easily than ever before. 

The Power of Market Medium

Rebate and Channel Management Made Smarter

Gain confidence that your rebate and channel programs are growing your revenue with Vendavo’s Rebate & Channel Manager. From deal creation to accruals to payment generation and end-to-end reporting, Rebate & Channel Manager allows teams to analyze and track trade spend across products, customers, and regions to determine the effectiveness of every rebate.

FAQs

Who is Market Medium and what do they do?

Market Medium is a provider of cloud-based rebate, incentive, and channel management solutions for the manufacturing, high tech, consumer goods and life sciences industries. Market Medium handles the endtoend lifecycle for rebate calculation, processing and settlements with seamless integrations to a wide range of ERP applications.  

Why is Vendavo acquiring Market Medium?

In the face of hyperinflation, supply chain constraints, global crises, and economic uncertainties, today’s commercial excellence leaders are consistently looking for more ways to gain control and visibility across the commercial landscape, sales channels, and partner ecosystems to uncover additional revenue, improve margins, and reduce financial risks.  

This acquisition augments Vendavo’s vertical expertise in the manufacturing, high tech, wholesale distribution, and life sciences industries, strengthens rebate management capabilities for current customers, and reinforces Vendavo’s commercial excellence leadership position in the market.  

How does this affect Vendavo customers?

The acquisition of Market Medium provides Vendavo customers with the opportunity to invest in additional capabilities in managing their commercial excellence. Market Medium empowers manufacturers and distributors to easily, plan, accrue, track, and distribute channel incentives across the entire partner ecosystem. There will be no immediate impact to contracts or support. 

How does this align with Vendavo’s goals?

The acquisition reinforces Vendavo’s commitment to serving manufacturing and distribution organizations on their path toward optimizing revenue growth and profitability. Together, Market Medium and Vendavo will create the most robust pricing and selling solution on the market.