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Vendavo Names Eric Carrasquilla as New CEO

Vendavo< Vendavo July 10, 2024

Revenue management veteran to lead company’s profit transformation solutions and services for the next chapter of growth

Denver, July 10, 2024 – Vendavo, the global leader in B2B pricing, selling, and rebate solutions today announced the appointment of Eric Carrasquilla as Chief Executive Officer.

Carrasquilla has a proven track record of success in the technology industry and his deep product strategy and product management expertise will lead Vendavo into the next chapter of growth. He joins Vendavo from CSG, a leader in customer engagement, revenue management, and payment solutions where he was Executive Vice President and Division President. Prior to CSG, he served in executive product leadership roles at Conga and Model N.

“Eric has a passion for fostering a strong culture and building high-performance teams,” said Petri Oksanen, Partner and Co-Head of Europe at Francisco Partners, Vendavo Board of Directors “His savvy product strategies and customer-centric leadership style are the perfect fit for Vendavo as we innovate new growth capabilities and services for our growing customer base.”

For 25 years, Vendavo has powered profit transformations for manufacturers and distributors around the globe. In 2024, one area of focus for Carrasquilla will be to apply the company’s unique expertise in new ways to Vendavo’s own bottom line for improved profitability.

 “Vendavo customers have seen more than $50 million in average annual improvement,” said Dean Jacobson, Managing Partner, Accel-KKR, Vendavo Board of Directors. “Eric is perfectly suited to boost returns for our customers and apply those insights to the Vendavo business model.”

“Unified pricing, selling, and rebate strategies are how organizations are succeeding today and I’m excited for the opportunity to help our customers and our company further their goals,” said Carrasquilla. “Especially while working alongside the highly respected team of experts at Vendavo who have a long history of innovating strategies and technologies that have proven to grow customers’ bottom lines.”


About Vendavo

Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo’s solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world’s most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

Vendavo is headquartered in Denver, with offices in Czech Republic, India, and Sweden. For more information, please visit