Professional Pricing Society Spring 2024 Conference

David Anderson is a bonafide pricing utility player with expertise in the math and science behind strategic pricing improvement and the people skills necessary to drive program buy-in from the board level down. With a career start as a Manufacturing Engineer, his professional experience spans product marketing and pricing director roles before coming to Vendavo. As a business consultant, he has led corporate pricing initiatives for hundreds of multinational brands including GAF, Corning, Emerson, Chevron Phillips Chemicals, BNSF, and others. He leads the Business Consulting team at Vendavo, lending expertise and support for both customers and other Vendavo advisors who are pushing toward the shared goal of bigger profit margins.

Learn More

Sarah has nearly 5 years of SaaS sales experience and is able to use that first-hand knowledge to more strategically align with the different players involved in day to day business. She is quick on her feet and she’s been able to differentiate herself through practiced communication with the c-suite and first hand experience of complex projects/deal cycles.

Tariq Shah brings nearly two decades of business to business leadership experience that both his clients and teammates find invaluable. He started his career recruiting other b2b sales professionals and, over the years, flexed his own winning sales skills by using technology to solve real world problems in measurable ways. His background includes time spent as a regional sales director, senior energy portfolio manager, and key account manager within manufacturing, distribution, energy, and other industries. Today, he holds numerous certifications including certified Leadership Growth Coach. Tariq is passionate about helping organizations grow through the power of price and he coaches them on how to use pricing technology to mitigate risk, retain margin, and generate revenue.

Pragya is an accomplished tech-sales professional with over 8 years of diverse experience, specializing in the SAAS Tech-Sales Industry within the North American region. She holds an MBA in International Business with a notable 3.78 Cumulative GPA and a Bachelor’s degree in Electronics & Communications Engineering.

Steve is a strategic marketing leader with a passion for delivering results that matter. Working at the intersection of creative marketing messaging and data analytics. Creating marketing campaigns that drive pipeline growth and revenue while optimizing spend. Using ABM strategies and growth marketing techniques