April 23rd – 26th

Professional Pricing Society Spring 2024 Conference

Loews O’Hare Hotel

Simplify the complex for profitable gains

Are you intrigued by the intricate world of revenue management? It’s a captivating blend of artistry, scientific rigor, and mathematical finesse. Imagine stepping into a room filled with experts, each wielding their unique toolkit: data sets, equations, and strategic theories. The air buzzes with anticipation, fueled by the knowledge that we’re about to unravel the complexities of pricing. This is exactly what you will find in Chicago at the Professional Pricing Society Spring conference and why Vendavo is a proud sponsor.

PREVIEW PARTY

Vendavo Action Adviser


Shortfuse Brewing Company


Join us for a beer, bar-b-que, and a celebration of our new AI powered analytics solution – Vendavo Action Adviser.

When: Shortfuse Brewing Company, 5000 N River Rd, Shiller Park, Il 60176

Where: Thursday, April 25th 7-10 pm

BREAKOUT

Settling Feuds in the Pricing Family

David Anderson

In this interactive session, David will reveal the results of his survey into the hottest issues for pricers in a Family Feud format. Step up and take the buzzer to secure your place in pricing lore. You will learn:

  • What segmentation approach is best
  • Does price elasticity exist in B2B
  • Where should the pricing function fit in an organization
  • Will AI change pricing as we know it

ENTER TO WIN

Land Rover Defender

Calling all thrill-seekers, dreamers, and Lego enthusiasts!  Have you ever yearned to explore rugged terrains, conquer imaginary mountains, and embark on epic quests? Look no further!

We’re revving up the excitement with a chance to win your very own Lego Land Rover Defender! This iconic masterpiece combines the timeless elegance of a classic Land Rover with the whimsical charm of Lego bricks. Picture it: meticulously crafted details, rubber tires that grip the imaginary trails, and doors that swing open to reveal a minifigure-sized adventure.

Stop by our booth to get entered for your chance to win.

Catch Up with Vendavo in Chicago

There are a few ways to engage with Vendavo experts at the forum. We’ll be hosting a breakout session and a launch party. Plus, you can come visit us in the exhibition hall and register to win a Lego Land Rover Defender.

Breakout – April 25th

Settling Feuds in the Pricing Family

In this interactive session, David will reveal the results of his survey into the hottest issues for pricers in a Family Feud format. Step up and take the buzzer to secure your place in pricing lore. You will learn:
  • What segmentation approach is best
  • Does price elasticity exist in B2B
  • Where should the pricing function fit in an organization
  • Will AI change pricing as we know it

Action Adviser Preview Party

We’re celebrating the latest evolution of AI with Action Adviser. Come join us for pricing insight and a great beer at Shortfuse Brewing Company. The party is from 7-10PM on April 25th. It’s a short walk from the Loews or there will be shuttle service provided from the hotel.

Schedule a Value Chat

Looking for one-on-one time with a Vendavo commercial excellence expert? Come by the booth for a demo or reserve your spot now.

Networking Dinner

While presentations, roundtables, and workshops are sure to drive value and provide actionable insights, some of the most eye-opening conversations take place while sharing a meal. Save your spot to meet with us for an amazing dinner. More information coming soon.

Vendavo team at the conference

Here are the faces you’ll meet that are geeking out about all things pricing at the forum this year. 

Steve Hastert

David Anderson

VP, Business Consulting

David Anderson is a bonafide pricing utility player with expertise in the math and science behind strategic pricing improvement and the people skills necessary to drive program buy-in from the board level down. With a career start as a Manufacturing Engineer, his professional experience spans product marketing and pricing director roles before coming to Vendavo. As a business consultant, he has led corporate pricing initiatives for hundreds of multinational brands including GAF, Corning, Emerson, Chevron Phillips Chemicals, BNSF, and others. He leads the Business Consulting team at Vendavo, lending expertise and support for both customers and other Vendavo advisors who are pushing toward the shared goal of bigger profit margins.

Learn More

Tariq Shah

Tariq Shah

Enterprise Account Executive

Tariq Shah brings nearly two decades of business to business leadership experience that both his clients and teammates find invaluable. He started his career recruiting other b2b sales professionals and, over the years, flexed his own winning sales skills by using technology to solve real world problems in measurable ways. His background includes time spent as a regional sales director, senior energy portfolio manager, and key account manager within manufacturing, distribution, energy, and other industries. Today, he holds numerous certifications including certified Leadership Growth Coach. Tariq is passionate about helping organizations grow through the power of price and he coaches them on how to use pricing technology to mitigate risk, retain margin, and generate revenue.

Sarah Wolf

Sarah Wolf

Account Executive

Sarah has nearly 5 years of SaaS sales experience and is able to use that first-hand knowledge to more strategically align with the different players involved in day to day business. She is quick on her feet and she’s been able to differentiate herself through practiced communication with the c-suite and first hand experience of complex projects/deal cycles.

Pragya Gore

Pragya Gore

Sales Development Representative`

Pragya is an accomplished tech-sales professional with over 8 years of diverse experience, specializing in the SAAS Tech-Sales Industry within the North American region. She holds an MBA in International Business with a notable 3.78 Cumulative GPA and a Bachelor’s degree in Electronics & Communications Engineering.

Janice Shih

Janice Shih

Principal Consultant

Janice is a Principal Consultant at Vendavo with 20 years of progressive global experience in pricing consulting and process transformation focusing on pricing process re-engineering, change management, and profitability for manufacturing, wholesale distribution and process industry customers.

steve hastert

Pragya Gore

Director Revenue Marketing

Steve is a strategic marketing leader with a passion for delivering results that matter. Working at the intersection of creative marketing messaging and data analytics. Creating marketing campaigns that drive pipeline growth and revenue while optimizing spend. Using ABM strategies and growth marketing techniques